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Urvashi Joneja started her career studying fashion design at the National Institute of Fashion Technology (NIFT) in New Delhi, India and was awarded Best Practical Graduate Collection in 2005. She spent a year working with designer Rajesh Pratap Singh in India before moving to New York to study at Parsons School of Design. Urvashi worked for four years working in design, merchandising and brand management with the brands Diesel, Timberland, Amy Butler, Ralph Lauren, and Versace in both New York and India, before launching her eponymous label Urvashi Joneja in 2012.
Urvashi Joneja collection at Pernia's Pop-Up Shop:
The label 'Urvashi Joneja' distorts & mixes familiar shapes in nature to create unconventional silhouettes. Urvashi Joneja's collection at Pernia's Pop-Up Shop plays with surface textures, embroideries, dying techniques & prints derived from the usual are applied with a dark & unique undertone. Intricate detailing, precise pattern-making & impeccable craftsmanship lay a solid foundation. The label emphasizes women’s curves before form & comfort before beauty. Urvashi Joneja distorts and mixes a wide array of colours and shapes to influence unconventional contemporary fashion era. Impeccable craftsmanship, surface textures and vivid prints are applied in a way to emphasizes women’s curves and beauty.
Shop trendy cuts and latest styles by Urvashi Joneja at Pernia's Pop-Up Shop:
Urvashi Joneja designs have been distinct in style right from its launch. Urvashi Joneja’s style has been different from the lot in terms of styles and silhouettes. Edgy cuts, statement silhouettes and a myriad of colours are synonymous of Urvashi Joneja’s collections. Gowns, tops, capes, skirts, jackets, pants, kaftans, jumpsuits, dresses and many other styles are part of her designer collection. Crop tops, boxy jackets, cowl dresses, high low dresses, cut-outs etc are some of the prominent styles in her collection. Urvashi Joneja’s outfits offer a wide range of colours, geometric patterns, florals and checks that add a young and fun look to her outfits. Pernia's Pop-Up Shop brings you all these styles straight off the runway exclusively.
Shop Urvashi Joneja collection straight from the runway and celebrity closets:
Celebrities love flaunting their uber chic style with Urvashi Joneja's creations. From Sonam Kapoor to Diana Penty, Sonakshi Sinha, Patralekha, Rakulpreet Singh, Neha Dhupia all these fashionistas have sported her style at various appearances, movie promotions and red carpet events. You can now shop all these looks straight off the celebrities closets at Pernia's Pop-Up Shop. At Pernia's Pop-Up Shop, you can shop Urvashi Joneja's collection straight off from the Lakme Fashion Week and Amazon Fashion Week runway. Her collection includes a vivid mix of trendy silhouettes to elevate your style game. The breezy silhouettes create a perfect capsule for your resort wear wardrobe and are a must-pack for your tropical holidays.
Pernia's Pop-Up Shop offers worldwide shipping, so wherever you are, if you love a designer’s outfit you will get a store to home delivery without any hassle. Pernia’s Pop-Up Shop has become one of the most loved fashion destinations. Sign up with our newsletters to get the latest scoop on all our festive and seasonal deals, offers, flash sales and many more such exciting news.
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