Chandrima has always been an art lover and a nature-person. She believes that creativity is going beyond the usual, and is about how differently a person explores ideas and experiences life.
Ghaziabad, Uttar Pradesh
16th June 1991
Bachelor’s in Design
Founding date/year of the brand
“Since childhood, I always had a keen interest in creative fields and was appointed the creative captain at Delhi Public School, Ghaziabad where I completed my secondary education. With this thought process and curiosity to explore shapes and materials, I had always wanted to study design and be a fashion designer. I went to Mumbai for college and lived there for about 5 years after which I came back to Delhi to pursue my career. I gained valuable industry experience from some of the biggest names in Indian Fashion. I was always focused towards chasing my dreams and finally launched my own label by winning the GenNext platform at the Lakme Fashion Week,” shares the designer.
The label celebrates diversity in cultures and craft-forms by creating Ready-to-wear Womenswear that is for the urban woman of today. It embodies the idea of India itself. It is a blend of Indian handloom and craft, and international style that stands for modern elegance and craftsmanship stemmed in the diversity and unity of the country. The label’s strength lies in the embroideries and the amalgamation of cultural folklore and global design.
Awards & Accolades
Winner of GenNext platform at Lakme Fashion Week S/R 2020
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