Kritika Murarka is a luxury pret wear designer from Kolkata. She was born and brought up in a joint family with 2 sisters. As a teenager, she always had a knack for fashion and loved experimenting with Indian traditional textiles which now reflects in her work. After working for a couple of years at a fashion export house, she started her own label at the age of 25. The brand's aesthetics are largely shaped by the designer's strong Indian roots and her modern outlook. She works on reviving Indian weaves.