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Arti Jain
Being ruled by Venus, Arti's natural attraction to beauty, her love for jewellery is obvious. Blessed with two sons and a loving husband, the designer credits her family for coming this far professionally. Aarti loves to read and acquire knowledge in newer fields, firmly believe "Learning is a never-ending process." Her attraction towards fashion led her to start Auraa Trends in spite of her professional education in a different field. Arti has always loved her mother's fine jewellery collection and dreams of inheriting it someday.
15th July 1982
Educational Qualification
B.A. Hons. in Economics from Hansraj College, Delhi University. Master Of Business Administration from SCMHRD, Pune
Founding date/year of the brand
The Beginning...
Started operations in 2012, Arti launched a limited line of jewellery and promoted it by doing exhibitions in over 12 countries. She travelled around the world and got a tremendous response. From there, it was a natural progression to offline stores and online platforms. Today Auraa Trends is selling on 8 different online portals and present in 20 Offline stores across the world.
Auraa Trends
Auraa Trends has offered the customer a brand that is responsive to their changing demands, offers post-sales support, great quality, great product and variety at an affordable price. The market for travel jewellery for destination weddings which is both safe to travel looks distinctly rich and beautiful is increasingly on a high. The main USP of Auraa Trends is the traditional and fusion designs for the newer generation of brides as well as bridesmaids. The brand specialises in the traditional jewellery celebrating every festival be it Diwali, Holi, Teej, Karvachauth and the rest, for the ever beautiful and enchanting Indian woman.
Highlighted Collections
Arti says, "My favourite collection has to be the mesmerising Kundan collection. It celebrated the very essence of ethnicity and the pride that we take in our culture".
Celebrities in Auraa Trends
Shruti Hassan, Aahana Kumra, Kyrstal D'Souza, Kriti Kulhari, Gauhar Khan, Ridhi Dogra, Gauhar Khan, Karishma Tanna, Amruta Khanvilkar, Pakistani Actress Sarwat Gilani
Featured in Harpers Bazaar and Asiana Magazine London
One person living or dead you would like to dress.
"Madhuri Dixit because she is the true living epitome of beauty and grace and is idolised by many women."