Cham Cham | Biography | Label | Collection

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cham-cham

Naina Seth

Having a keen interest in fashion, Naina Seth always knew that she wanted to be a fashion designer. Creative genes from her father, mixed with her mother’s excellent knowledge of craft and design were the perfect amalgamation of DNA that led her towards the industry.

Cham Cham Image Gallery

Birthplace

Kolkata

Birthdate

7th June 1988

Educational Qualification

B.Sc in Fashion Design

Founding date/year of the brand

2022

How did your career begin?

Entrepreneur Naina Seth began her fashion entrepreneurial stint in 2011 with her eponymous label, which offers styles crafted for modern women with an Indian soul & a global heart. Striving for more, the designer found NA-KA, launched in 2019, a label that is all about size fluidity and light as air fits & anytime, anywhere dressing. Having spent a lot of time in Dubai, the lifestyle and design aesthetics inspired Naina Seth to launch CHAM CHAM with a niche of redefined bling clubbed with utmost sophistication & functionality at its essence.

A Brief introduction about your brand/label?

CHAM CHAM is a brand that strives to be lavish and bold. The name ‘CHAM CHAM’ literally stands for gleaming shine. The label’s vision and motto is to consistently create wearable art that speaks to the wearer in all its magnificent splendour. the label’s collection offers styles that are glamorous yet modern and futuristic. With its artistic drapes & flattering silhouettes, CHAM CHAM is luxe but never loud.