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Devyani Mehrotra
“Born in Kanpur but lived in NCR for almost all my life. My parents not only support my dream but are the only reason this brand was started and is still surviving post pandemic. I love painting and travelling when I am not designing and love dogs too”, says Devyani.
30th January 1991
Educational Qualification
Masters in Fashion Styling and Visual Merchandising- Domus Academy, Milan, BA(HONS.) FASHION DESIGN - PEARL ACADEMY, NEW DELHI
Founding date/year of the brand
The beginning…
Devyani’s designing started when she was very little and loved making clothes for my Barbies. By the age 10, she already knew she wanted to be a designer. She started my eponymous designer label after working under popular names in the industry—Varun Bahl and Meera Muzaffar Ali for a few years.
Devyani Mehrotra as a label
Devyani Mehrotra seeks inspiration from various cultures and styles around the world with a freewheeling nomadic attitude. The label is all about contemporary Indian Clothing in rich colors, prints, embroideries, and layers upon layers of texture that allow women to effortlessly go from day to evening while looking chic and never compromising on comfort. The label’s vision is to retain distinctive expressions and provide not just things but memoirs, clothes that are lovingly worn and owned.
Highlighted Collection
“My favorite collection is my first collection as it was full of ideas without any commercial knowledge”, says the designer.
Celebrities In Devyani Mehrotra
Vidya Balan
Awards & Accolades
Most Practical Collection- PEARL ACADEMY 2013
One person living/dead you’d like to dress?
Deepika Padukone
Devyani Mehrotra Image Gallery