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Disha Shah
The founder and designer Disha, comes from a family of diamond jewellers with an established brand in diamond jewellery. After her schooling in Hong Kong and further studies in Mumbai, she worked 9-5 jobs and later joined her family business. With the desire to do much more than the usual, Disha initially set off with DiAi Designs with her friend, who later had to take a step back due to personal commitments. She works with a team of young minds and skilled artisans who share a similar passion of creating jewellery that is stylish, luxurious yet accessible to all kinds of women.
Birthplace
India
Birthdate
12th September 1992
Educational Qualification
BSc. Economics & Management
Founding date/year of the brand
2018
The beginning…
Disha started off by working with and for her family business. She also gained relevant experience at other jewellery houses and marketing companies before launching DiAi Designs with her friend, who later had to step back from the brand.
Diai Designs
DiAi designs is a collection of modern, affordable and sustainable fine jewellery, formed as a result of a gap in the existing jewellery market. In addition to the classic 4 C’s of diamonds; Cut, Carat, Colour & Clarity, DiAi adds the 3 E’s to their jewellery; Ethical, Economical and Effortless. The designs, style, and ethically grown diamonds are what sets the brand apart. These diamonds are optically, physically, chemically and as sparkly as mined diamonds. They do not destroy the earth’s natural state and prevent unethical issues, resulting in a diamond that is truly forever. All DiAi jewellery comes in 18kt or 10kt gold, embellished with these diamonds, with their respective certifications, to suit every individual’s style. DiAi aims to provide beautiful yet affordable and sustainable jewellery, because every woman deserves luxury!
One person living/dead you’d like to dress?
Lisa Haydon
DIAI DESIGNS IMAGE GALLERY