Ease by Khushboo and Vidhi | Biography | Label

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Khushboo & Vidhi

Khushboo has been a fashion enthusiast since a very early age, and also enjoys dancing, cooking, reading and doing yoga. Vidhi enjoys dancing as well, and is also an ardent traveller and explorer.

Khushboo & Vidhi Image Gallery

Birthdate

23rd November, 1990; Vidhi: 27th June, 1992

Educational Qualification

NIFT Graduate; Vidhi: MBA in Finance

Founding date/year of the brand

2015

The beginning…

“One of my friends was opening a new store and she asked me to send a few pieces and that was it. We haven't looked back after that,” says Khushboo. “I started my career with Ease. I was always keen on doing something in fashion. It all started with making a small range of 10-12 pieces and after that there was no looking back,” states Vidhi.

Ease

A minimalist clothing label based in Mumbai and founded in 2015, Ease is the labor of love of sisters Khushboo and Vidhi. The label’s identity is rooted in bright colours, easy outfits and minimal yet striking pieces.

Highlighted Collections

Festive 2018

Celebrities in Ease

Dia Mirza, Richa Chadha, Preity Zinta, Rhea Chakraborty, Manisha Koirala, Chitrangada, Sanya Malhotra, Sargun Mehta, Sonam Bajwa, Raashi Khanna, Sunny Leone, Adah Sharma and more.