gush-by-vrinda-gupta-and-manav-shah
gush-by-vrinda-gupta-and-manav-shah

Vrinda Gupta & Manav Shah

Designer duo Vrinda K. Gupta and Manav Shah are 2 friends, each with a distinct style but a common passion - to create beautiful, timeless pieces that express their love for design. While the former pursued a Bachelor’s degree in Design from The National Institute of Fashion Technology, the latter is a Business Management student from Jai Hind college and also a lawyer.

Vrinda Gupta & Manav Shah Image Gallery

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Birthplace

Mumbai

Birthdate

5th June 1986; Manav - 2nd October 1986

Educational Qualification

Bachelors in Design; Manav - Business Management

Founding date/year of the brand

2013

The beginning…

Gush was launched in 2013, by Vrinda and Manav, with an aim to make something that would last, was crafted and produced in India and embraces artisanal skills and traditions to create exceptional fashion. As young entrepreneurs, the designer-duo felt the desperate need to help Indian artisans so that the art form of handcrafted shoe making was kept alive. They gathered a group of 5 artisans and gave them a clean space to work in with the necessary resources to make handcrafted shoes.

Gush

GUSH denotes the universal feeling of effusiveness or exaggerated enthusiasm. The label interprets local aesthetics with a modern twist, using carefully handpicked materials and traditional 'karigari' or skills. The products are cruelty free, PETA approved and connect with people no matter where in the world they are placed. The Indian-ness of GUSH lies in the shoemaking process, where materials pass through the hands of various skilled craftsmen, promoting the Indian tradition of handcrafting and in turn creating unique pieces. The designs are effortless, ageless and seasonless, making them universally stylish but rooted in culture.

Highlighted Collections

Earth to Sky - A collection inspired by a road trip to Rajasthan.

Celebrities

Sania Mirza, Shefali Shah, Kayaan Contractor, Scherezade Shroff.

Brand Collaborations

Wendell Rodricks, Vineet Bahl, SVA Couture, Punit Balana, Naushad Ali, Dhruv Kapoor, Ikai by Ragini Ahuja, The Potplant Clothing, Meraki Project, Chirag Nainani, Aaylixir, Arunima Majhi, etc. for various fashion weeks.

One person living/dead you’d like to dress?

Frida Kahlo or Iris Apfel.
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