Itrh

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Ridhi Bansal and Mohit Rai

Designer Ridhi Bansal and Creative Director and veteran stylist Mohit Rai joined hands to create ITRH in 2019. The masterminds behind the label share a common design aesthetic that is deeply rooted in the exuberance and glamour of India’s illustrious past.

Itrh Image Gallery

Founding year of label:

2019

Label Itrh

Indigenous textile crafts, intricate embroideries to classic silhouettes, and maximal pieces of wearable art define ITRH’s design language. ITRH is a fashion house enshrined in the philosophy of rediscovering all that is beautiful and lost. It spotlights traditional arts like Kalamkari, Madhubani, Chikankari, and Gota-weaving. Every piece in the collection is hand-dyed and handcrafted with care and attention to detail. ITRH is renowned for its vibrant hand-painted, hand-dyed, and hand-embroidered designs. The label was crafted with the aim of nurturing authenticity in the craft of our country and as an ode to maximalism. ITRH focuses on re-imagining heirloom treasures with a contemporary edge.