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Julie Shah
Julie was born and raised in Kolkata, the hub of traditional weaves and fabrics. Her mother and her aunts posed as her earliest influences and going for saree shopping with them as a child was the key to her ever-increasing interest in myriad hues, textures, weaves and draping techniques. Marriage relocated her to Mumbai & Dubai. The varied cultural influences, her exposure to intricate hand embroidered sarees owned by her mother-in-law and her passion to wear distinctive apparel made her experiment with silhouettes, unique colour pairings and intricate surface texturization. Family has always been of utmost importance to her, and the time she spent with them is what she values more than anything as it has left a lasting impact on her life. Julie has also always had a keen interest in dance, exploring new cultures, and art.
Birthplace
Kolkata
Birthdate
6th May 1972
Educational Qualification
Self-taught designer.
Founding date/year of the brand
2015
The beginning…
Julie launched a small startup from her humble abode which was called JulieS and had a bevy of clients visiting her for contemporary ensembles. Eventually, in 2015, she launched her label JULIE with a flagship store at Kemps Corner in Mumbai. Since then, JULIE has created a niche for itself at Lakme Fashion Week, FDCI India Fashion Week and all major multi-designer stores.
JULIE
JULIE by Julie Shah is a premium designer label with its flagship store in Mumbai. The label is synonymous with soft flowy silhouettes, intricate detailing, pretty pastel hues, festive tones and delicate embroidery. It houses a wide range of Prêt, Evening Wear, Resort Wear, and Luxe Festive Wear. Contemporary festive ensembles, perfect for the festive revelries and destination weddings for brides and bridesmaids alike are the label’s USP. Their signature silhouettes include corset bodice gowns, sharara jumpsuits, kaftan jumpsuits and capes. The styles are priced keeping in mind trends, consumer requisites and quality.
Highlighted Collection
Gulab Baug - Lakme Fashion Week debut collection.
Celebrities in JULIE
Kiara Advani, Prachi Desai, Rakulpreet Singh, Vaani Kapoor, Soha Ali Khan, Neha Kakkar, Tabu, and more.
One person living/dead you’d like to dress?
Julia Roberts
Julie Shah's Img Gall