Kolkata

18th June 1985

MA Fashion Management

2011

Ayushi pursued a bachelor's degree in Business Management. However, she couldn’t forget her first love — fashion, which made her study Fashion Management at NIFT in New Delhi. To understand the world of fashion, she started working at a buying agency where she sourced accessories for luxury international brands from India.

Lovetobag is a label that personifies timeless beauty, which transcends through time and generations. Rooted in fine Indian craftsmanship, the bags are entirely handmade by master craftsmen with great love, passion and pride. This is reflected in the sheer intricacy of the designs and embellishments that adorn each piece. The label combines detailed embroidery with contemporary styling to create bags that are versatile enough to team up with Indian and western wear. Rich silks, satins, pure leather and fine beads imported from around the world go into making each luxurious Lovetobag. With a keen eye for detail, the label ensures the finest quality of workmanship. Their design philosophy is simple yet abundantly meaningful. They celebrate everyday objects by transforming them into a thing of beauty, romance and luxury. The way a person looks at the world, their experiences and lifestyle is intrinsic to the creative ideology. Lovetobag is regularly covered in magazines like Elle, Vogue.Grazia, Harper's Bazaar and the likes. Lovetobag encapsulates the modern, fashion-forward, confident woman. She has many moods, many places to go to. She can dress up in any look with just the right accessories that are elegant, experimental and yet impeccably tasteful.

Simi Grewal