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Ayushi Kanoi Gupta
Design and craftsmanship has always been an intrinsic part of Ayushi’s life. As a child, she would often visit her mother’s fabric store and wrap herself up in the finest chiffons from her bridal wear collection. This is how she fell in love with fashion. During her trips to a school friend’s leather bags export facility in Kolkata, she found herself fascinated with bags. These visits unveiled her passion for accessories, especially bags at an early age.
18th June 1985
Educational Qualification
MA Fashion Management
Founding date/year of the brand
The beginning…
Ayushi pursued a bachelor's degree in Business Management. However, she couldn’t forget her first love — fashion, which made her study Fashion Management at NIFT in New Delhi. To understand the world of fashion, she started working at a buying agency where she sourced accessories for luxury international brands from India.
Lovetobag is a label that personifies timeless beauty, which transcends through time and generations. Rooted in fine Indian craftsmanship, the bags are entirely handmade by master craftsmen with great love, passion and pride. This is reflected in the sheer intricacy of the designs and embellishments that adorn each piece. The label combines detailed embroidery with contemporary styling to create bags that are versatile enough to team up with Indian and western wear. Rich silks, satins, pure leather and fine beads imported from around the world go into making each luxurious Lovetobag. With a keen eye for detail, the label ensures the finest quality of workmanship. Their design philosophy is simple yet abundantly meaningful. They celebrate everyday objects by transforming them into a thing of beauty, romance and luxury. The way a person looks at the world, their experiences and lifestyle is intrinsic to the creative ideology. Lovetobag is regularly covered in magazines like Elle, Vogue.Grazia, Harper's Bazaar and the likes. Lovetobag encapsulates the modern, fashion-forward, confident woman. She has many moods, many places to go to. She can dress up in any look with just the right accessories that are elegant, experimental and yet impeccably tasteful.
One person living/dead you’d like to dress?
Simi Grewal
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