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DHRUVI PANCHAL

Black & Gold Pure Tissue Hand Embroidered Saree Set

$532

Irrau by Samir Mantri

Blue Chiffon Printed Gharara Set

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LASHA

Ice-Grey Georgette Hand Embroidered Pre-Draped Saree Set

$462

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Red Crepe Printed & Embroidered Cape Set

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Pink Georgette Draped Saree Set

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EnamourByRadha

Grey Upada Silk Sharara Set

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Navy Blue Silk Chanderi Zari Embroidered & Floral Hand-Painted Lehenga Set

$754
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Coral Raw Silk Digital Printed Lehenga Set

$574$63810% OFF

Breathe By Aakanksha Singh

Rose Pink Upada Silk & Lurex Hand Painted Lehenga Set

$466

Vandana Sethi

Ivory Chikankari Pearl Embroidered Lehenga Set

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Angad Singh

Ivory Raw Silk Embroidered Lehenga Set

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Basil Leaf

Bottle Green Chinon Chiffon Printed Pre-Draped Saree Set

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Breathe By Aakanksha Singh

Deep Navy Blue Shimmer Georgette Sequin Ruffled Saree Set

$328$38615% OFF

Rohit Gandhi & Rahul Khanna

Tulip Pink Nylon Tulle Bead Embellished Draped Saree Set

$1,248

Jade By Ashima

Silver Italian Imported Fabric Draped Saree Set

$455
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Flamingo - the label

Green Chanderi Embroidered Kurta Set

$187$20810% OFF

Label Earthen

Ivory Chanderi Silk Hand Embroidered Kalidar Kurta Set

$451$53115% OFF

Uri by Mrunalini Rao

Multi-Colored Linen Printed & Embroidered Kurta Set

$298

Khara Kapas

Scarlet Red Sharara Set With Gota Detailing

$304
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SAUBHAGYA

Red Opada Silk Gots Embroidered Anarkali Set

$428

Devnaagri

Fuchsia Embroidered Anarkali Set

$418

The Aarya

Pink Chanderi Silk Hand Embroidered Angrakha Kalidar Anarkali Set

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Label Varsha

Olive Green Modal Silk Zari & Thread Embellished Anarkali Set

$213
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Varun Bahl Pret

Ivory Georgette Printed Kaftan

$158

Deme by Gabriella

Blue Malai Lycra & Net Gown

$247

MADDER MUCH

Red Handloom Chanderi Silk Midi Dress

$234

Reena Sharma

Blue & Orange Viscose Georgette Floral Printed Maxi Dress

$187
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Priyanka Jain

Ivory Georgette & Silk Embroidered Ombre Lehenga Set

$730$83012% OFF

Renee Label

Rose Gold Georgette Sequins Lehenga Set

$313$41725% OFF

Disha Patil

Gold Embroidered Lehenga Set

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Suhino

Rust & Mustard Embroidered Lehenga Set

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Khushi Jewels

Gold Finish Kundan Polki & Gold Drop Choker Necklace Set

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Kiara

Gold Plated Kundan Polki & Green Beaded Choker Necklace Set

$287$33815% OFF

Prestones

Gold Finish Multi-Colored Stone Temple Choker Necklace Set

$142
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Be Chic

Gold Brocade Hand Embroidered Potli

$82

The Purple Sack

Golden Embellished Potli With Chain

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Fuchsia by Aashka Mehta

Pink Silk Printed & Resham Work Potli

$52$6115% OFF
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Vanshik

Wine Silk Embroidered Nehru Jacket With Kurta Set

$491

Jatin Malik

Black Hand Embroidered Indowestern Set

$1,045

Ankit V Kapoor

Azure Blue Georgette Embroidered Kurta Set

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RIYAASAT

Ivory Japanese Fabric Thread Embroidered Sherwani Set

$811$1,01320% OFF
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Seema Gujral Men

Cream Zari Embroidered Sherwani Set

$988

Rohit Bal Men

Black Silk Embroidered Sherwani

$1,330$1,90030% OFF

Vanshik

Pearl Dupion Silk Digital Embroidered Sherwani Set

$766
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SAMMOHAN

Peach Tussar Abla Embroidered Kurta Set

$130$16220% OFF

Amrit Dawani

White & Yellow Ombre Cotton Silk Kurta Set

$213$26620% OFF

Bohame Men

Beige Georgette Chikankari Embroidered Kurta Set

$404$47515% OFF

DiyaRajvvir Men

Indigo Blue Cotton Silk Embroidered Kurta Set

$199$23415% OFF
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Janyas Closet

Yellow & Beige Printed Organza Ruffled Lehenga Set For Girls

$114

Little Bansi

Royal Blue Velvet Floral Embroidered Lehenga Set For Girls

$139

TinyPants

Pastel Pink Georgette Sharara Set For Girls

$67$7410% OFF
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Dune Homes

German Silver Square Tray

$58$11650% OFF

The Khabiyas Trunk by KJ

Black & Gold German Silver Lord Krishna Hands Idol

$87

BLUE ELEPHANT

Champagne Resin Tray

$55$7325% OFF

Krutik

Green & Blue Cotton Pichwai Wall Art

$111$18440% OFF
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The Whole Nine Yards

Candy Pink Dupion Silk Embroidered Kurta Set

$442$53217% OFF

Harshita Singhvi

Purple Chinon Crepe Sharara Set

$350$41115% OFF

Kriti Bapna

Green Silk Sequins Embroidered Kurta Set

$279

CLOS

Grey & Blue Dupion Silk Printed Tunic Set

$156$18415% OFF
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Aroka

Royal Pink & Coral Ombre Satin Ruched Dress

$213$26620% OFF

VANA ETHNICS

Green Georgette Digital Printed Pre-Draped Saree Set

$213$26620% OFF

Nadima Saqib

Brown Printed & Embroidered Saree Set

$380$47520% OFF

Shruti S

Mustard Green Modal Satin Pre-Stitched Saree Set

$339$39915% OFF
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Prreeti Jaiin Nainutia
Prreeti Jaiin Nainutia spent her childhood in a small town in UP with minimal needs. She honed her entrepreneurial skills from her father who is a businessman. Prreeti's passion for her work keeps her going as she loves learning new things. Besides designing, she loves music and is a firm believer in Karma. After her marriage with an IAS Office Parrag Jaiin Nainutia, Prreeti kept relocating from one city to another all over in Maharashtra before settling in Mumbai with her three kids 9 years ago.
Birthplace
Meerut
Birthdate
1st January 1978
Educational Qualification
Diploma in Fashion Designing
Founding date/year of the brand
2017
How did your career begin?
Prreeti has always been inclined towards design and craftsmanship and her love for designing and art inspired the label NIRMOOHA. The label is directed to empower herself as well as promote Indian crafts and craftsmen.
Nirmooha as a label
The brand's key elements can be described as ethnic yet modern, timeless yet versatile, bold yet reserved. Nirmooha blends classic embroideries with modern silhouettes where inspiration belongs to the global culture involving signature embellishments of MOP, wooden beads and 3D flowers detailed through painstaking craftsmanship. With the amalgamation of finesse, comfort, and glamour, the brand caters to the women as a tribute to the modern world. Being inclined towards art and design, Prreeti Jaiin Nainutia has her own style of justifying her social existence by artisanal involvement.
Tell us briefly about your favorite collections
Collections of 'Fiora' and 'Sindhura' from Nirmooha being one of the major benchmarks in our Indo-western and Western line of creations, these marked major breakthrough of the brand where Fiora was launched internationally at Dubai Fashion Week and Sindhura ran great performance at Pernia's Pop-up store especially, online. The western collection of Fiora was the most-sourced and worn collection by the A-list celebrities of Bollywood.
Celebrities in Nirmooha by Prreeti Jaiin Nainutia
Katrina Kaif, Alaya F, Kajal Aggarwal, Rukhsar Dhillon, Daisy Shah, Mithila Palkar, Kriti Kharbanda, Swara Bhaskar, Gauhar Khan
Awards & Accolades
Remarkable Women Award 2018 by Vidya Pariwar, VIFT Meerut Featured as ‘The Vogue Designer of the month’ by Vogue India. The Lokmat Most Stylish Designer’ by The Lokmat Group for the month of December 2018.
Collaborations
Super Model of The Year, MTV Vogue Portfolio Cosmopolitan Hindustan Times
One person living or dead you would like to dress?
Jennifer Lopez
Prreeti Jaiin Nainutia Image Gallery