nirmooha-by-prreeti-jaiin-nainutia
nirmooha-by-prreeti-jaiin-nainutia

Prreeti Jaiin Nainutia

Prreeti Jaiin Nainutia spent her childhood in a small town in UP with minimal needs. She honed her entrepreneurial skills from her father who is a businessman. Prreeti's passion for her work keeps her going as she loves learning new things. Besides designing, she loves music and is a firm believer in Karma. After her marriage with an IAS Office Parrag Jaiin Nainutia, Prreeti kept relocating from one city to another all over in Maharashtra before settling in Mumbai with her three kids 9 years ago.

Prreeti Jaiin Nainutia Image Gallery

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Birthplace

Meerut

Birthdate

1st January 1978

Educational Qualification

Diploma in Fashion Designing

Founding date/year of the brand

2017

How did your career begin?

Prreeti has always been inclined towards design and craftsmanship and her love for designing and art inspired the label NIRMOOHA. The label is directed to empower herself as well as promote Indian crafts and craftsmen.

Nirmooha as a label

The brand's key elements can be described as ethnic yet modern, timeless yet versatile, bold yet reserved. Nirmooha blends classic embroideries with modern silhouettes where inspiration belongs to the global culture involving signature embellishments of MOP, wooden beads and 3D flowers detailed through painstaking craftsmanship. With the amalgamation of finesse, comfort, and glamour, the brand caters to the women as a tribute to the modern world. Being inclined towards art and design, Prreeti Jaiin Nainutia has her own style of justifying her social existence by artisanal involvement.

Tell us briefly about your favorite collections

Collections of 'Fiora' and 'Sindhura' from Nirmooha being one of the major benchmarks in our Indo-western and Western line of creations, these marked major breakthrough of the brand where Fiora was launched internationally at Dubai Fashion Week and Sindhura ran great performance at Pernia's Pop-up store especially, online. The western collection of Fiora was the most-sourced and worn collection by the A-list celebrities of Bollywood.

Celebrities in Nirmooha by Prreeti Jaiin Nainutia

Katrina Kaif, Alaya F, Kajal Aggarwal, Rukhsar Dhillon, Daisy Shah, Mithila Palkar, Kriti Kharbanda, Swara Bhaskar, Gauhar Khan

Awards & Accolades

Remarkable Women Award 2018 by Vidya Pariwar, VIFT Meerut Featured as ‘The Vogue Designer of the month’ by Vogue India. The Lokmat Most Stylish Designer’ by The Lokmat Group for the month of December 2018.

Collaborations

Super Model of The Year, MTV Vogue Portfolio Cosmopolitan Hindustan Times

One person living or dead you would like to dress?

Jennifer Lopez
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