For best prices and early deliveries, chat with us at +91 8488070070

Cart
Dia Ajmera
Born and raised in Bangkok, Dia spent 14 years immersed in its vibrant culture before relocating to Jaipur in 2007. Growing up in a family of jewellery manufacturers, she was surrounded by the beauty of precious and semi-precious stones, igniting her passion for aesthetics. Her hobbies include painting and dancing, which she pursued alongside her studies. She furthered her education in Singapore, where she also worked part-time as a Zumba instructor. Her diverse background and love for creativity inspire her work, blending traditional and contemporary influences to create unique designs.
Birthdate:
29th August, 1993
Birthplace:
Bangkok, Thailand
Educational Qualification:
B.A. (Hons) Fashion Design & Textiles, IB from Jayshree Periwal International School
Founding year of label:
2014
The Beginning…
Dia's journey as a designer began with a strong determination to pursue a career in fashion. Her passion for design fueled her daily efforts, leading her to gain valuable knowledge and experience in the field. She immersed herself in learning the intricacies of the industry, laying a strong foundation for her future endeavours. This unwavering commitment to her dream set the stage for Pasha India's success in the fashionscape, where Dia continues to create innovative and inspiring designs.
Pasha as a label
Pasha India’s founder, Dia Ajmera, an artist at heart, specialised in painting flowers and sought to transform her art into fabric and prints. A perfect amalgamation of ethnic silhouettes with modern-day sensibilities, the label’s creations are crafted for the modern Indian woman. The label’s unique selling point lies in their prints, which are a standout feature of their collection. Pasha India specialises in creating Indo-Western silhouettes, blending prints with minimal hand embroidery. A signature creation, the Dhoti Jumpsuit, invented in 2016, quickly gained worldwide popularity, becoming synonymous with the brand's innovative approach to fashion.
Awards & Accolades
FM Tadka Best Designer Award, 2019 Rajasthan Patrika Best Designer Award, 2021
Celebrities in Pasha
Malaika Arora, Sania Mirza, Rakul Preet, Raveena Tandon, Sunny Leone and more.
Highlighted Collection
Camellia
A famous personality you’d like to dress?
Kiara Advani
Pasha Image Gallery