Pinkcity by Sarika | Biography | Label | Collection

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pinkcity-by-sarika

Sarika

“Academically, I was an interior designer but being a housewife for so long, I couldn’t connect to being an interior designer professionally. I always had an eye for beautiful things. My mother had a small boutique with 2 tailors. So I just thought of trying my hand at this,” shares Sarika.

Sarika Image Gallery

Birthplace

Kolkata

Birthdate

27th October 1976

Educational Qualification

B.Com Honours, Interior designer

Founding date/year of the brand

2014

How did your career begin?

“My brother made my first bags, visiting cards, bill book, etc. I kept my brand’s name Pink City as I used to travel to Jaipur every year. I loved everything vibrant and traditional,” says Sarika. She further adds that her first exhibition was hit and gave her strength to go further. Her husband got all her accounts managed and her children helped her with social media posts.

A Brief introduction about your brand/label?

Akin to the regal, refreshing vibes of India's Pink City, the brand celebrates the beauty of bright pops of colours. It does so through a heady mix of ethnic silhouettes with modern day sensibilities in effervescent shades and intricate embroidery that are meticulously created with precision and skill, making every creation truly unique for new-age women.The brand is a one-stop destination for traditional bandhej, leheriya, gharchola, shibori, tie & dye tunics and suits in vibrant colours. Local artisans only work on pure fabrics, intricate embroidery and classic finishing.