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Birthplace
Mumbai
Birthdate
3rd May 1986
Educational Qualification
Masters in Business from Warwick University
Founding date/year of the brand
2013
The beginning…
“I was always inclined towards fashion but didn't think to make a career out of it. I hadn't even studied design. My friends often pushed me to make this hobby a bigger thing. So I had a small exhibit where my pieces were sold out within a couple of hours and one thing led to another. Also, being one of the first few designers on Pernia’s Pop-Up Shop when it had just started gave me the platform to reach out nationally & internationally. It got me exposure to a wide variety of customers, stylists, and markets that would have never been possible to achieve in such a short frame of time though conventional in-store retail,” says the designer.
Prathyusha Garimella as a label
Since its inception in 2013 in Hyderabad, the Prathyusha Garimella label has carved a niche for itself, complimenting the aesthetic of royal allure that the label embodies. Her designs are variegated and blend contemporary silhouettes with intricate detailing using sequins, zardosi and Gota Patti, thereby epitomizing a sartorial regale
Highlighted Collections
Winter 2015
Celebrities in Prathyusha Garimella
Jacqueline Fernandes, Parineeti Chopra, Madhuri Dixit, Kajol Devgan, Vidya Balan, Raveena Tandon, Neha Dhupia, Shruti Haasan, Sania Mirza, Huma Qureshi, Rakul Preet Singh, Nushrat Bharucha, Juhi Chawla, Gauahar Khan, Bhumi Pednekar, Sonal Chauhan, Kriti Kharbanda and more.
Brand Collaborations
Ritika Sachdeva, Purab Paschim, Prerto, P Manoharlal.
One person living/dead you’d like to dress?
Carrie Bradshaw
Prathyusha Garimella Image Gallery