Ahmedabad

Pooja - Fashion Entrepreneurship & Innovation; Karuna - Fashion Design

2013

Pooja worked as an assistant designer at Leena Tipnis and Karuna worked as a buyer & merchandiser at Kimaya for a few years. Growing up together, the duo always knew that they wanted to start their own brand together someday. So in 2013, Renee Label was launched.

An accolade to Indian design and workmanship, Renee is the brainchild of sister duo Pooja and Karuna, fashion designers and art enthusiasts. The brand, with its inception in 2013, believes in the tasteful juxtaposition of traditional embroideries on contemporary silhouettes, weaving tales of homegrown 'Kaarigari' (craftsmanship) in textile. Each product is an ode to its origin, carrying the legacy of Indian design and craftsmanship. The design philosophy revolves around exclusive, chic silhouettes; elegantly blending Indian occasion-wear with immaculate tailoring, fit and detail. Renee is the amalgamation of painstakingly done craftsmanship using carefully assorted materials to make a luxurious statement. The products range from Indian Ready-to-Wear and Bridal Wear to Bespoke Couture. The label believes that every woman is unique and customisation is not a luxury, but a prerequisite. True to its name, Renee, which means 'rebirth' in French, strives to reinvent and redefine the diminishing Indian craftsmanship. The label aims to ethically support and encourage craftsmen through their own journey.

We have recently branched into a new parallel called ‘Sole Stories Slow’ which is a concept very close to my heart. Sole Stories Slow is a movement - an extension of a conscious lifestyle choice that moves towards seeing fashion as an expression of self, a part of the greater whole rather than a trend-driven indifferent exercise. It represents conscious and thoughtfully designed accessory pieces that are ethically made using sustainable vegan alternatives like pineapple leaf fibres and upcycled rubber tyres amongst others.

Pernia Qureshi