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Ashima Kumar
Hailing from a Punjabi family, Ashima Kumar embraced non-traditional and modern values from a young age. With a penchant for creative pursuits like scrapbooking, styling, and DIY projects, Ashima excelled in academics and sports, particularly basketball. Her passion for creativity and excellence is reflected in her work as she continues to push boundaries and innovate in the world of design. Ashima's journey is a testament to her dedication, blending traditional values with a contemporary outlook to create unique and inspiring creations.
Birthdate:
1992-09-02T18:30:00.000Z
Birthplace:
New Delhi
Educational Qualification:
B.A Hons & M.A in Political Science
Founding year of label:
2016
The Beginning…
Supported by her encouraging parents, Ashima Kumar embarked on a journey to discover her dream career through various creative hobbies. She explored the realms of fashion, transitioning from a background in political science to pursuing a makeup and hair program. Eventually, Ashima found her calling in fashion design, embracing it as a full-time career.
Show Shaa as a label
SHOW SHAA design house is a beacon of modern-Indian fashion, embodying a blend of traditional roots and contemporary relevance. The collections are meticulously handcrafted for women who seamlessly integrate global fashion sensibilities with the artistic traditions of India. At SHOW SHAA, the aim is to create each ensemble with a timeless blend of traditional artistry and modern charm. The label’s creations feature delicate hand embroidery, a vibrant colour palette, in-house prints, applique surfacing, and signature floral motifs. This meticulous attention to detail produces a dreamy collection of fusion wear, suit sets, and lehengas. With a commitment to quality craftsmanship and a deep appreciation for India's rich cultural heritage, SHOW SHAA offers a range of outfits that exude elegance and sophistication, perfect for the modern woman who values tradition with a contemporary twist.
Celebrities in Show Shaa
Hansika Motwani , Akriti kakkar, Tanya Maniktala , Vaidehi parashurami and many more
Highlighted Collection
Flower Musings - A fusion of floral applique work and intricate hand embroideries.
A famous personality you’d like to dress?
Nita Ambai and Isha Ambani
Show Shaa Image Gallery