the-bohemian-by-mitaali-and-roopa
the-bohemian-by-mitaali-and-roopa

Mitaali Vohra

Mitaali Vohra is family-oriented and passionately driven designer + keen curator of Boho Chic products. Being a creative mind with an entrepreneurial spirit, she creates designs keeping in mind the savvy woman of today. Her focus is to care for her end-consumers and ensure they have a pleasant retail experience.

THE BOHEMIAN Image Gallery

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Birthplace

Indore

Birthdate

15th July 1991

Educational Qualification

B.A.

Founding date/year of the brand

2015

The beginning…

A huge luxury lover, Mitaali’s inspiration to set up the brand was to be able to mimic the fashion and luxury retail experiences of her favorite stores on 5th Ave in New York City. Her collections have been appreciated for their vibrant use of colors and par-average quality.

The Bohemian

A luxury fashion jewellery label launched in 2015, The Bohemian is an ode to preppy boho-chic and effortless, on-the-go haute couture. The designs are made in an effort to provide no-fuss, high-quality accessory options to well-travelled, stylish women looking to make a statement. What started off as a small curation of eclectic travel-friendly jewellery as an alternative to precious jewelry soon became a brand catering to women all over the world. It aims to break the stereotype of high-expense purchases and handle-with-extreme-care caution that jewellery is surrounded by. Instead, The Bohemian encourages equally fashionable options for women looking to pick an assortment of accessories for special occasions and spontaneous wear. The jewellery is intricately designed and handcrafted, and sells out of two flagship stores in Mumbai as well as through retailers globally.

Celebrities in The Bohemian

Shruti Hassan, Bipasha Basu, Dia Mirza, Hina Khan, Ileana D'cruz, Janhvi Kapoor, Kareena Kapoor Khan, Kalki Koechlin, Malaika Arora, Sukriti Kakar, Shilpa Shetty, Shradha Kapoor, Shreya Ghoshal, Soha Ali Khan, Sonam Kapoor, Shilpa Shetty, Sunny Leone, Taapsee Pannu.

Awards & Accolades

Young Achiever In Fashion Jewellery - Times Retail Icon 2015-2016 & 2017-201

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