Anita Dongre | Biography | Label | Collection

ANITA DONGRE

ABOUT ANITA DONGRE

Bridal

A favourite among generations of Indian brides, Anita Dongre’s bridal masterpieces showcase time-honoured crafts with a contemporary twist. Harmonising contemporary silhouettes and unconventional cuts, the label’s craft-intensive designs are made for today's self-assured brides.

Conscious

Besides reviving heritage crafts and empowering arisants that the label works with, Anita Dongre is renowned for crafting design masterpieces using ethically sourced fabric. Mindful luxury is at the heart of the brand’s design philosophy, including the use of compostable fabric resources such as Bemberg™ and TENCEL™.

Versatile

Centred around Indian design elements and modern interpretations, the label’s ethically crafted styles transcend places and occasions. Featuring styles like corsets crafted with sequin-embroidered Mughul motifs, jackets ornate with century-old techniques, and more, the label’s collection marries new-age allure with traditional charm.

ABOUT THE BRAND

Anita Dongre is a craft-led, conscious brand that pays homage to heritage Indian craftsmanship through magnificent ensembles and handcrafted jewellery.

WHY CELEBS PREFER ANITA DONGRE

Madhuri Dixit

Madhuri Dixit exemplified effortless grace in Anita Dongre’s Floral Ballad Kurta Set. Inspired by the vibrant blooms around us, the contemporary set features a daring neckline, and is adorned with Zardozi, thread and sequin embroidery.

Tamannaah Bhatia

Tamannaah Bhatia looked regal in Anita Dongre’s Whisper Of The Wildforest Saree. Inspired by elements of nocturnal forests, the iconic drape set is adorned with scintillating details.

Karisma Kapoor

The ever-elegant Karisma Kapoor aces the Indo-Western look in Anita Dongre’s Heart Of The Forest Dress. An embodiment of the enchanting forest, the dress intertwines tradition and modernity.

Bhumi Pednekar

To celebrate Rewild’23 with the House of Anita Dongre, Bhumi Pednekar adorned the Deep Into The Forest Silk Dress from the label. Highlighted with the flora and fauna found within the wildforest, the chic ensemble is ornate with zardozi embroidery.