PICCHIKA

ABOUT PICCHIKA

CLASSIC SAREES IN CONTEMPORARY TIMES

Picchika has earned the name today in the world thanks to Urvashi’s fascination for delicacy and femininity of the sarees of the old romantic era. It primarily works on bringing back the fun of wearing those good old sarees for our new generation. Picchika explores the immense possibility that silk offers through its suppleness. Thus, the beautiful fall after draping makes Picchika sarees so special.

HERITAGE

Urvashi Sethi is inspired by old-world romance. She loved watching old classics and admired the poise and aura of those ladies. As a fashion student, she learned deeply about fabrics and kept on experimenting with different textiles and silhouettes. This gave birth to Picchika as her admiration for sarees resurfaced.

MODERN DESIGN

Picchika is popular for her trademark simplicity that stands out for its ageless elegance and prints that will last forever. Many also refer Urvashi Sethi’s brand as ‘wearable art’ and rightly so, since this Jaipur-based saree label is appreciated especially for its flamingo flowers and rose apples.

ABOUT PICCHIKA

Urvashi Sethi is widely known for her intricately hand-painted peonies, fuschias, Muscari, and apple flowers on delicate silk sarees. She has been creating moving collections one after the other through her brand Picchika for quite some time now. In Urvashi’s work, you will find the artistry and a sense of divinity that has made her so popular among Bollywood divas.