Anita Dongre is not only one of the most recognized designers but a revivalist of Indian art and craftsmanship. Anita Dongre Womenswear & Anita Dongre Menswear has been championing indigenous craft and tradition blended with modern aesthetics. Anita Dongre spearheads her eponymous couture label Anita Dongre, a pret line with AND Clothing and Anita Dongre Grassroot that specializes in sustainable and ethical ways of fashion. Anita Dongre Grassroot gives countless rural women from India an opportunity to support their livelihood and artisanal training. A vegan herself, Anita Dongre is an environmentalist and revivalist of local craft. The designer champions compassionate living and has given up on the use of any leather or fur. Anita Dongre Grassroot is a sustainable brand considerate about both-people and planet. The mission of the label is to help modern women create a thoughtful wardrobe that transcends beyond seasons and trends. When you shop any outfit from Anita Dongre Grassroot you’re not only supporting the craft to live in its glory but also the artisans, especially empowering the women who make them. Shop Dresses and Tunics from Anita Dongre Grassroot at Pernia’s Pop-Up Shop.

Shop Anita Dongre Grassroot Collection Online at Pernia’s Pop-Up Shop

Every collection is handcrafted by local artisans of India. The designer narrates a story of every unique craftsmanship and the person behind the artful work that is timeless. The collection focuses on the art and artisans and not seasons. As the collection is handcrafted, every outfit is one of a kind. Practising sustainability, Anita Dongre Grassroot steers away from mass production of run of the mill designs. Explore the Indian craft and clothing in the most raw and rare form at Anita Dongre Grassroot, available on Pernia’s Pop-Up Shop. Anita Dongre Grassroot is focused to preserve tradition by supporting craftsmanship and artisanal skills, using ethnic processes and practices, empowering women and every skilled labour that works to bring every collection to reality. Anita Dongre follows her true passion of designing clothes that are not only beautiful and stylish but also serve purpose to the society at large. The designer brings forward the skilled women artisans who are custodians of age-old crafting techniques like tie & dye, weaving, hand embroidery and more. Her goal is to create fashion that sustains these dying age-old crafts, does good to the artisans skilled at them and for the planet that we’re all living in. Anita Dongre Grassroot is labour of love and this slow and conscious way of production is aimed at making fashion timeless and not trend-driven. Check out Designer collection of Designer Handloom Sarees at Pernia's Pop Up Shop

Shop Anita Dongre Grassroot Sale at Pernia’s Pop-Up Shop

Anita Dongre believes that fashion is the best way to define your personality. The luxurious designs of Anita Dongre Grassroot include printed dresses, tunics, Tops and Kurta Sets that are handcrafted to leave a lasting impression on the onlookers. These versatile wardrobe must-haves are all you need in your transeasonal wardrobe. Anita Dongre Grassroot gives an ode to the rich craftsmanship of India by creating ensembles and handcrafted Anita Dongre Jewellery pieces that are conscious in its core but oh-so-chic in its style. Anita Dongre also sources ethically from companies that manufacture biodegradable and renewable resources.

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