Ankita Bajaj Label on Pernia’s Pop-Up Shop

Ankita Bajaj Label brings a contemporary perspective to Indian fashion — one that leans into tradition, but doesn’t stay there. The brand moves between old and new with ease, offering a quiet kind of elegance that doesn’t need to announce itself.

Helmed by designer Ankita Bajaj, the label doesn’t chase trends. Instead, it works with what’s lasting. The focus is on shapes that feel relevant but aren’t limited to a season. Her design approach is grounded — refined cuts, clean structures, and just enough detail to hold interest.

There’s a clear emphasis on mindful production. No rush releases or overstocked collections. The label works in smaller batches, opting for digital printing to cut down waste. Compared to conventional methods, it’s lighter on resources and allows more control over patterns and precision.

Fabric choices reflect the same mindset. Pure cottons, silks, organza — they aren’t just visually pleasing but built to last. Each textile carries its own weight and texture, chosen based on how it holds up over time. These pieces aren’t designed for one-time wear. They’re meant to evolve with the wearer.

Explore the label now on Pernia’s Pop-Up Shop.

Ankita Bajaj Label – Signature Styles

There’s a certain ease to the collections — structured without being stiff, relaxed without being overly casual. The silhouettes are familiar: Kurta Sets, Tunics, Co-ord Sets, Pants. What sets them apart is how they’re built. Balanced cuts, wearable proportions, subtle tweaks that shift the usual into something more refined.

The colours tend to lean bold — deep ochres, dusty pinks, forest greens — but they’re rarely loud. There’s always an anchor, something that keeps the palette grounded. That balance runs through most of the designs.

Surface work is kept clean. When embroidery or embellishments show up, they do so lightly. A scattering of sequins. A thread of contrast. It’s never ornamental for the sake of it. The work is tight, intentional, and placed where it counts.

Fabrics include pure cotton, silk blends, organza, and satin — materials that move well and breathe better. Digital prints are used across many styles, chosen not just for their design flexibility but also for the lower environmental impact. This makes the pieces more versatile, too — easy to style up or pare down.

Ankita Bajaj Label fits into that space where tradition doesn’t feel dated, and modern doesn’t feel out of touch. The clothes are made to be worn, not just styled for photos. Whether for a festive dinner, a small celebration, or something in-between, they hold up.