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  • Add to Wishlist Anuj Sharma Royal Blue Embellished One Shoulder Maxi Dress

    Anuj Sharma

    Royal Blue Embellished One Shoulder...
    $175
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    Add to Wishlist Anuj Sharma Red Embellished Poncho

    Anuj Sharma

    Red Embellished Poncho
    $80
  • Add to Wishlist Anuj Sharma Blue Embellished Poncho

    Anuj Sharma

    Blue Embellished Poncho
    $80
  • Add to Wishlist Anuj Sharma Pink Embellished Layered Poncho

    Anuj Sharma

    Pink Embellished Layered Poncho
    $80
  • Add to Wishlist Anuj Sharma Pink Embellished Poncho

    Anuj Sharma

    Pink Embellished Poncho
    $80
  • Add to Wishlist Anuj Sharma Royal Blue Pinched Waist Embellished Short Top

    Anuj Sharma

    Royal Blue Pinched Waist Embellishe...
    $87
  • Add to Wishlist Anuj Sharma Pink Pinched Waist Embellished Dress

    Anuj Sharma

    Pink Pinched Waist Embellished Dres...
    $116
  • Add to Wishlist Anuj Sharma Royal Blue Pinched Waist Embellished Dress

    Anuj Sharma

    Royal Blue Pinched Waist Embellishe...
    $116
  • Add to Wishlist Anuj Sharma Black Moon Embellished Shrug

    Anuj Sharma

    Black Moon Embellished Shrug
    $116
  • Add to Wishlist Anuj Sharma Pink Moon Embellished Shrug

    Anuj Sharma

    Pink Moon Embellished Shrug
    $116
  • Add to Wishlist Anuj Sharma Royal Blue Embellished Knee Length Dress

    Anuj Sharma

    Royal Blue Embellished Knee Length ...
    $131
  • Add to Wishlist Anuj Sharma Royal Blue Embellished Asymmetric Halter Dress

    Anuj Sharma

    Royal Blue Embellished Asymmetric H...
    $146
  • Add to Wishlist Anuj Sharma Light Blue Embellished Aysmmetric Dress

    Anuj Sharma

    Light Blue Embellished Aysmmetric D...
    $146
  • Add to Wishlist Anuj Sharma Royal Blue Embellished One Shoulder Draped Dress

    Anuj Sharma

    Royal Blue Embellished One Shoulder...
    $160
  • Add to Wishlist Anuj Sharma Black Embellished One Shoulder Draped Dress

    Anuj Sharma

    Black Embellished One Shoulder Drap...
    $160
  • Add to Wishlist Anuj Sharma Black Embellished Maxi Dress

    Anuj Sharma

    Black Embellished Maxi Dress
    $175
  • Add to Wishlist Anuj Sharma Red Embellished Maxi Dress

    Anuj Sharma

    Red Embellished Maxi Dress
    $175
  • Add to Wishlist Anuj Sharma Sky Blue Half Moon Poncho Dress

    Anuj Sharma

    Sky Blue Half Moon Poncho Dress
    $160
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  • Add to Wishlist Anuj Sharma Black Ruffled Sequinned Shift Dress

    Anuj Sharma

    Black Ruffled Sequinned Shift Dress
    $146
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  • Add to Wishlist Anuj Sharma Black Sequinned Shift Dress

    Anuj Sharma

    Black Sequinned Shift Dress
    $146
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  • Add to Wishlist Anuj Sharma Black Asymmetric One Shoulder Dress

    Anuj Sharma

    Black Asymmetric One Shoulder Dress
    $146
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Anuj Sharma

Studied post graduation in Apparel design from NID, India, Anuj Sharma went on to study Masters in High-Performance Sportswear design from University of Derby, UK. He now works from his studio in Ahmedabad in India. His label Button Masala is all about exploring how it has become unfashionable to follow fashion, in the sense that consumers are increasingly failing to be able to identify with designers’ ideas.

 

Button Masala collection by Anuj Sharma:

The brand tries to focus on functionality as much as it does fashion. Button Masala is made using rubber bands and buttons and allows wearers to use the same product multiple times; in essence, you can change styles using no machines or tools and yet the looks are extremely cheap. Originally, it is based on a simple grid system, which gives the wearer thousands of changing possibilities. The improved Button Masala is made using rubber-bands and buttons. The production involves no machine or tool and therefore one of the most sustainable products in the apparel category. It is also one of the fastest production systems at this point in time with marginal overheads. As a concept, it can be learnt by anyone and used to make their own clothes or other products from one piece of fabric.

 

Shop Anuj Sharma Collection at Pernia's Pop-Up Shop:

Using the same technique, Button Masala also does upholstery, shoes, luggage covers and carpets that look like flowers strung together, lights and art installations. Anuj substitutes buttons with sequins, coins, bottle caps, metal containers, balls, cups. His choice of fabrics includes kinds of cotton, knits and flowy mulmuls and georgettes. Because he makes one size that fits all, there is no stress of fittings and alterations. Anuj Sharma Button Masala collections have been a hit across India, making appearances at huge fashion shows across India including Lakme Fashion Week. The designer has even had his own section at a Ted Talk feature in India.