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Anupamaa Dayal launched her label ‘Anupamaa’ in the year 2004 and is based in Delhi. Awarded the Designer of the Year by Cosmopolitan Fun Fearless Female Awards 2011, her label mostly works on the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India. The label’s vision is to become a leader in Resort Wear across many geographies including India.
Anupama Dayal resort wear dresses and kaftans:
ANUPAMAA - the ready-to-wear line by the designer, also the flagship product category, is a representation of the raison d’être of the label. This category focuses on a range of a womenswear products with bohemian, traveller vibe from
dresses, as well as scarves and accessories designed by Anupama Dayal. Anupamaa Dayal is known for combining nature and tradition with modern elements. Vibrant prints, breezy silhouettes and uber chic style cut the monotony of pastel summer staples which can be found everywhere. So, whether its your day out exploring an exotic city or a beach vacation getaway or any other poolside party that you’re attending, get your sartorial fix from Anupama Dayal exclusively at Pernia’s Pop Up Shop.
Anupama Dayal lehenga and anarkalis:
ANUPAMAA INDIAN - A classic Indian line that presents saris, anarkalis and lehengas for everyday wear and occasion wear such as weddings and festivals. The designer uses rich Indian fabrics, embroidery and prints in her designs but in a very globally appealing manner. Because of her extreme fondness for heritage and culture, Anupamaa was also tagged as ‘culturally polyandrous’.
Her collection at Amazon India Fashion Week ’16 was based on the legend of Nagas, and interesting motifs and prints in saturated colors are seen in her outfits. She describes an Anupamaa Dayal woman as someone who believes in herself. Her focus is on liberating women by transforming traditional wear into something very modern that can be worn everywhere. Anupamaa Dayal’s collection includes printed flared skirts and designer dresses in satin, printed crepe silk kaftans, high-low hem cotton silk shirts, indigo crepe dhoti pants, floral printed kurtas, bright chiffon cover-ups, printed palazzos, and printed dresses in chiffon to name a few.
Best of Anupama Dayal straight off the runway:
With an eclectic artistic look and her unusual use of colour, Anupama has been experimenting creating collections with unique characteristics. Launched in 2004‘ Anupamaa has received a great response in Paris and has showcased at the prestigious Rosemount Australia Fashion Week. The Anupamaa brand is available in stores across US, Europe, Middle East, South East and Australia. The legendary Australian fashion retailer Belinda Seper has been quoted as saying “with Anupamaa, you get the soul of India. Anupamaa Dayal has worked with actresses like Kareena Kapoor for Singham 2, Sonam Kapoor for Khoobsurat, Shraddha Kapoor for Baaghi, Ileana D’cruz, Vidya Balan, Tabu and many others.
Shop these exclusive celebrity looks on the Celebrity Style page at www.perniaspopupshop.com . The designer is widely known internationally, and has won herself lot of acclaim and appreciation. Anupamaa Dayal’s designs were showcased at the Australian Fashion Week in 2008 and soon after that she was available at Australia’s renowned Belinda stores. Elle America, JC Penny and Style.com have cherished her fashion week appearances and Vogue UK declared Anupamaa’s Fall/Winter collection as “Easily the prettiest”. Lakme Fashion Week gave her the title of “London’s New Best Friend”. Anupama Dayal has showcased her ensembles at platforms like Amazon India Fashion Week, Wills India Fashion Week and Lakme Fashion Week. Shop the new collection by Anupama Dayal at straight off the runway exclusively at Perniaspopupshop.com.
Anupama Dayal collection at Pernia’s Pop Up Shop:
Anupamaa Dayal believes in creating key wardrobe must-haves that can be worn everywhere. Her designs are versatile, wearable and comfortable. Buy the latest collection of Anupamaa Dayal womenswear spotted on your favourite celebs or on the runway exclusively at Pernia’s Pop Up Shop. Enjoy a secure checkout, hassle free shopping experience, on time deliveries, and free shipping in India. Perniaspopupshop.com ships to clients worldwide, including the United States, United Kingdom, the Middle East, Europe, Canada, and Australia.
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