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Archana Rao studied fashion design from National Institute of Fashion Technology, Delhi. She later pursued an AAS degree from the renowned fashion college of New York called Parsons School of Design. Archana Rao showcased her debut collection at the “Parsons Line Of Debut” at Lord and Taylor, New York.
She also worked with International brands like Kaufman Franco and TSE, which gave her an insight as to what and whom her designs would cater to. In the year 2011, she launched her label and exhibited her first official clothing range at the Lakme Fashion Week under the Gen Next category. Archana Rao opened her first flagship store in Hyderabad in 2015. The main motto of the label is inherently modern with an Indian sensibility.
Archana Rao Label
Archana Rao launched her label in the year 2011 and showcased her first collection at Lakme Fashion Week in 2012. The label takes major inspiration from multicultural folklore and vintage details. In the year 2013, Archana Rao won the award for ‘Vogue India Fashion Fund’. The clothing line is largely influenced by muted tones and vintage prints.
Archana Rao loves to fuse various traditional contrasts and modern silhouettes together. The ethnic wear range by her is also a mix of fluid fabrics and vintage elegant styles. Archana Rao label has a sub brand called Frou Frou by Archana Rao, which has ready to wear basics, shoes, bags and stationery. The label has created a niche in the fashion world by creating an extravagant variety of feminine designs.
Archana Rao Collection:
Archana Rao collection includes a wide variety of anarkalis, belts, blazers, capes,
dresses, gowns etc. Her range of clothing line is largely influenced by minimalistic trends, vintage/thrift stores, aesthetic aspects of tea etc. Archana Rao’s few famous collections are names as Ekaya, Teaism, Nostalgia, Prologue etc. She loves to use an array of shapes, vivacious colours, crisp folds, subtle patterns and peaceful silhouettes with clean surfaces.
Archana Rao collection is available in pastel hues of pink, peach, blue, yellow, white and others. To buy online, visit our website perniaspopupshop.com. The extravagant range of indo western outfits by Archana Rao are ideal for a brunch or a party. The sarees and lehenga choli are handcrafted to perfection by using various embroidery and thread work techniques. The label designs and customizes their couture according to the needs and requirements of the clientele.
Archana Rao Sarees, Lehengas and Crop Tops:
Archana Rao has an exquisite collection of sarees, lehengas, crop tops,
anarkalis, blazers, palazzos, jump suits etc. The clothing line is handwoven to perfection in a variety of colours, fabrics and prints. The label uses a large variety of embroidery, thread work, tassels, pearl work, ruffles and frills in their clothing range.
The sarees and lehengas by Archana Rao are perfect for the upcoming wedding or party. From designer sarees to designer dresses, Archana Rao label has them all. To shop Archana Rao clothing online at best prices, visit perniaspopupshop.com. Also we have our flagship stores located in Mumbai, Delhi and Bangalore.
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