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Alumni of NIFT, Atsu Sekhose launched his eponymous label in 2007 with a philosophy encompassing modern opulence, ineffable style and a zealous sense of glamour. He interned with one of India's renowned connoisseur designer, Tarun Tahiliani and also with Spanish high street brand Zara for a couple of years before launching his eponymous label ATSU. Primarily known for his chic, feminine and understated clothing, the line has evolved into a complete ready-to-wear collection which firmly holds the designer's signature style and modern adaptation to classic silhouettes.
Atsu Sekhose collection at Pernia's Pop-Up Shop:
With an expertise of more than a decade, Atsu Sekhose is one of the most lauded and celebrated designers when it comes to exquisite designing. You can ace any look in an Atsu Sekhose creation, whether it is a brunch gathering, cocktail party, resort wedding, engagement party or any other evening affair. His gowns and dresses have been worn by leading actresses – Kareena Kapoor Khan, Sonam Kapoor, Deepika Padukone, Priyanka Chopra and Katrina Kaif for various red-carpet appearances and events. Atsu Sekhose taps into the enriched culture of his homeland Nagaland to inspire edgy and unconventional silhouettes that can easily rival the appeal of a red carpet diva. Atsu signature cocktail collection is amongst the most coveted creations from his globally-savvy portfolio. Whether it's travelling like a jet-setter or nailing the evening soiree look, Atsu Sekhose equips you with the right hint of glamour with this enticing range of collection at Pernia’s Pop-Up Shop. Since 2012, Atsu has introduced exclusive Indian Couture collections. He has had the honour of for designing couture gowns for Miss India 2011 Kanishtha Dhankhar and Miss India 2012 Vanya Mishra who represented India at the Miss World competition.
Atsu Sekhose Awards and Recognition:
Atsu has been featured by Elle as a rising star of Indian fashion and he has been invited to showcase at Tranoi, Paris. The designer's Spring-Summer 2009 collection bagged him the Best Debutant by Elle style awards and Vogue spotlighted the same as one of the strongest collections of the season. In the past few Prêt collections, Atsu has made a conscious effort to highlight the diverse ethnic crafts and textiles from his homeland Nagaland and its neighbouring states. An initiate taken by The Ministry of Textile (GOI) and Fashion Design Council of India (FDCI), who collaboratively sponsored Atsu’s Spring/Summer 2013 show, covered his effort. Atsu’s Prêt collections have been lauded for their mass appeal and have been worn by Bollywood veteran Madhuri Dixit and young starlets like Alia Bhatt and Freida Pinto. You can get the celebrity looks within a few clicks from Pernia's Pop-Up Shop online.
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