Shop Auruhfy at Pernia’s Pop-Up Shop

An ethical homegrown label, Auruhfy aims to explore the incredible diversity of Indian textiles and crafts and propagate the idea of sustainability in fashion. Started by two young and aspiring individuals, Prashasti Goyal and Kanupriya, who share a passion for textiles and designing, the label is reckoned for its contemporary yet comfy styles. Auruhfy, as a brand, is deeply invested in developing a system that nurtures artisans and practices sustainability. The brand encourages hand weaves, the use of natural dyes, optimal wages, and zero waste. All its clothing pieces feature minimalistic cuts, intricate embroidery patterns and rich, breathable fabrics that render a chic appeal. You can pick up from their vast range of pants, tunics and dresses at Pernia’s Pop-Up Shop now. Shop designers like Jyoti Sachdev Iyer, Ritu Kumar, Nikita Mhaisalkar, Akok, & more at Pernia's Pop Up Shop.

Shop Auruhfy Tunics at Pernia’s Pop-Up Shop

Gorgeous tunics in luxurious hand-woven fabrics from Auruhfy are every woman’s wardrobe staple. These tunics, made of 100% naturally dyed, hand-woven Kala cotton, are super comfortable and easy to style. They come in a range of subdued tones like ivory, moss green, midnight blue, olive, and more. Some designs feature light hand embroidery that adds unique detailing to the outfit. Get your hands on these stunning tunics from Auruhfy, available exclusively at Pernia’s Pop-Up Shop. Checkout designer tunics by Sitaraa at Pernia’s Pop up Shop.

Shop Auruhfy Pants at Pernia’s Pop-Up Shop

Made from 100% cotton, Auruhfy pants are chic, comfortable, and dressy. They come in many different cuts, from flared pants with pockets to bell bottoms, to match your distinctive style. You can pair them with tunics, tops, or crop shirts for a charming appeal. Add this versatile piece of clothing to your closet, by exploring the collection at Pernia’s Pop-Up Shop. You can also shop designer shirts by Parul & Preyanka at Pernia’s Pop up Shop.

Shop Auruhfy Dresses at Pernia’s Pop-Up Shop

If you are looking for something comfy yet fashionable, Auruhfy dresses fit the bill perfectly. Made from exquisite hand-woven fabrics, these dresses come with different cuts and styles. Some designs feature light hand embroidery for a classy look. You can grab your favourite styles from Pernia’s Pop-Up Shop now and look exclusive. Check out designer dresses by Nitisha, Ek Katha, Eka, & more at Pernia's Pop Up Shop.

Related Designers: Piri India | Pita Nila | Pitara By Sipika Chawla | Piyanshu Bajaj | Pleats By Kaksha Dimple | Pomcha Jaipur | Pooja Bagaria | Pooja Kankariya | Pooja Keyur | Pooja Peshoria