Cilvr on Pernia’s Pop-Up Shop

Cilvr is a modern Indian fashion label that puts structured silhouettes and experimental finishes at the heart of its design story. Founded by Shruti Kathpal Madan and Rahul Madan, the brand draws from both their backgrounds—Shruti’s experience in literature, styling, and fashion design, and Rahul’s time in visual effects, modeling, and his family’s textile business. Their different lenses have come together to shape a label that’s focused, distinct, and very aware of what today’s Indian consumer wants from luxury fashion.

At its core, Cilvr is about balance. The pieces carry structure but don’t feel stiff. They’re strong in form but light in how they sit on the body. Think sharp-shouldered Blazers, Corset Tops that work as standalone statements, boxy Shirts, and relaxed Co-ord Sets. The clothes have presence, but they don’t overpower. The label keeps the details tight—draping, fit, and finish are all given close attention.

Cilvr doesn’t lean heavily on ornamentation. Instead, it relies on tailoring and subtle design techniques to create impact. There’s a clear design language at play: one that values edge but avoids excess. It’s fashion that looks elevated but still feels wearable.

Explore the brand’s signature womenswear collection on Pernia’s Pop-Up Shop, including Dresses, blazers, Bodysuits, coats, and more statement-led styles.

Cilvr – Designer Womenswear

What separates Cilvr from a lot of contemporary labels is its approach to fabric and finish. The material is not just a backdrop—it’s central to the design. The brand works with finishes like wax coatings, digital sublimation, and ombré dyes. Some pieces come with raw edges or subtle metallic effects. Others carry hand-embellished details like crystals or tonal embroidery. These treatments never feel decorative for the sake of it—they’re chosen to enhance the design, not distract from it.

The fabrics themselves—cotton-silk blends, light denim, and sheer georgette—are selected with comfort and form in mind. Even the more sculpted garments have a degree of flexibility. They move, they breathe, they hold shape without locking you in. It’s fashion that works not just for the photo but for the actual wear.

Cilvr’s audience is broad by design. The brand isn’t trying to appeal to just one kind of woman. Some pieces work well for evening events, others for a more casual, everyday edge. Across the board, there’s a sense of purpose in the details—like contrast piping, stitch lines you’re meant to notice, or an off-centre hem that changes how the piece falls.

The overall aesthetic leans minimal, but it’s not bare. There’s just enough complexity in the design to keep it interesting, but not so much that it becomes hard to wear.

Cilvr is building a space for itself in a crowded market by doing something simple: staying focused. The brand knows what it wants to be—structured, versatile, expressive—and that clarity shows. It doesn’t follow fast-changing trends. Instead, it evolves its own style, slowly and with intention.