Doodlage

Kriti graduated in fashion design from Pearl Academy in New Delhi. She started doing internships with various export houses from her second year onwards, which gave her a window into how the fashion industry works. As the fashion industry takes a rapid move past superficial resemblance focusing on the ethical concept of sartorial needs, a whole lot of designers have set sustainability into the picture.

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Doodlage being one of the most promising label which spearheads an eco-friendly clothing line by Kriti Tula designing contemporary silhouettes. Experimenting with constructions and prints, the collection’s relaxed and casual flair boasts sustainability with zero compromises on its style. Key pieces to invest in: Form fitted blazers for statement layering, shirt dresses for elevated femininity and tie & dye shibori patterns promise summery goodness with oh-so-chic dynamics. They specialize in creating innovative yet wearable garments from factory waste and it comes in all shapes and sizes - squares, side wastages and more. Designers and skilled craftsmen seam these pieces together, almost like a puzzle. Just like everyone has a unique way of doodling, and they never know what the end result of a doodle will be, our designs are unique and that’s exactly what adds character and individuality to our garments. Hence, the name Doodlage.” The designer scrounges waste fabric creating an array of style that are both chic and ethical. Choose from a range of breezy dresses, tops, parka, jacket, top and pant set, tunics and kurta perfect for casual outings and workwear wardrobe. Doodlage strives to create an ecosystem of sustainability and also keeps things interesting. They also extend their production line into bags, home accessories and furnishings along with clothes crafted with coveted trends that will transition through seasons; collaborating with other brands and export houses to make something exclusive for them from fabrics leftover from their productions. Pernia’s Pop-Up Shop brings to its customers the freshest fashion week picks from top Indian runway shows like Lakme Fashion Week and Amazon Fashion Week. Pernia's Pop-Up Shop has the finest curation of Doodlage designer wear collection. Avail a lot of other benefits like worldwide shipping, secure payment options, excellent customer service and best deals at Pernia’s Pop-Up Shop. Sign up with our newsletters to get all the updates about all our upcoming sales, designer collections, showcases, events and shows. Do follow us on social media platforms get fun behind the scenes updates about Pernia's Pop-Up Shop.

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