Eeda Designer Collection at Pernia’s Pop-Up Shop

Eeda is an Indian wear label that brings together Varanasi’s rich textile legacy and contemporary design. The brand takes traditional fabrics — especially Banarasi silk — and reworks them into silhouettes that fit right into today’s wardrobe.

The idea behind Eeda is simple: keep the heritage alive, but design for the modern Indian woman. The collection comprises Kurta Sets, Co-Ord Sets, Dresses, Jacket Sets, and more that work perfectly well from a casual lunch to a festive gathering.

Eeda also takes sustainability seriously. They work closely with artisans in Varanasi to ensure traditional weaving techniques are preserved. By doing this, they not only support local craft but also keep the production process thoughtful and intentional. The result? Clothing that reflects Indian culture without feeling dated.

Check out Eeda’s collection on Pernia’s Pop-Up Shop to see what sets it apart.

Eeda Ethnic Wear for Womens

Within Eeda's womenswear collection, you'll find everything from kurta and Skirt Sets to Maxi Dresses and jackets. The options are flattering while also keeping comfort front and centre.

The pieces feature traditional details like zari and zardozi which are done using gold or silver threads to create intricate, raised motifs. This enhances the the aesthetic appeal of the garments without overwhelming their modern cuts and styles.

Their silhouettes have structure, but they’re not stiff since they are made from fabrics like viscose, moonga tissue, chanderi, pure silk, etc. These are known for their softness and drape, ensuring the garments fall well, move easily, and feel good.

The colour palette includes festive favourites like red, emerald, and cobalt, but also softer options like lilac, powder blue, and blush. Metallics like silver and gold are used to add a hint of shine and luxe.

If you’re seeking for Indian wear that does it all from trendsetting to being comfy and statement-making, Eeda should be on your radar. The clothes are thoughtfully designed and rooted in tradition, making you reach for them season after season.