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Ekru by Ekta and Ruchira:
Ekru is a fashion venture founded by two designers, Ekta Jaipuria and Ruchira Kandhari in 2003. The designers focus their attention on creating luxury ready-to-wear outfits and Indian statement wear and pieces. The venture has become a fashion patent in Kolkata along with the rest of the nation with its clientele exceeding to Bollywood A-listers such as Alia Bhatt, Karisma Kapoor and Sonam Kapoor Ahuja to name a few. Their impeccable designs of statement Indianwear has caught the attention of the press and many fashion magazines and they opened their flagship store in 2014 in Kolkata. They also give back to the society by having an in-house atelier that supports the heavily talented Indian craftsmen and artisans.
Ekru’s Designer Collection:
Ekru by Ekta and Ruchira’s designer collection includes anarkalis, blouses, cocktail dresses, dhoti pants, dresses, gowns, jackets, jumpsuits, kaftans, kurta sets, lehenga sarees, lehengas, pants, sarees sharara sets, skirts, tops and tunics. They heavily experiment with traditional Indian forms and add a contemporary element to their designs. It focusses on exquisite embroidery and embellishments with woven fabrics. Ekru believes that their ideal lady is someone who believes in her roots and legacy and feels confident with it. The name Ekru was inspired by the word ecru which means raw or unbleached hence their trousseau line of ethnic outfits with modern elements.
Shop Ekru’s designer wear online at Pernia’s Pop-Up Shop:
You can shop Ekru by Ekta and Ruchira’s designer wear online at Pernia’s Pop-Up Shop your one stop luxury shopping destination for all things fashion where your shopping is made hassle free summing up to an unrealistic luxury shopping experience cut for the fashionista that you are. Pernia’s Pop-Up Shop presents to you all the new as well as classic styles that are going on to make you feel like the perfect fashionista. Ekru’s collection focuses on trousseau wear of ethnic styles with modern elements and their products range from Anarkalis, Dresses, Gowns, Jackets, Jumpsuits, Kaftans, Kurta sets, Lehengas, sarees, Sharara sets and Tops.
Ekru Dresses and Jumpsuits:
Ekru’s dresses are cream and gold based. They are mainly made from linen and khadi with flowy silhouettes and embroidery. The jumpsuits too follow the same style approach. You can shop them from Pernia’s Pop-Up Shop.
Ekru Sarees / Saris, Anarkalis and Kurta Sets:
Ekru’s sarees have earthy colours and intricate embroidery work. Their anarkalis are one of their best selling products. They feature pastel hues and mainly chanderi and georgette base. Ekru’s kurta sets speak no less of their style approach and incorporate their perspective of woven fabrics and traditional Indian embroidery with contemporary details.
Ekru Jackets and Tops:
Ekru’s jackets range from dark neutrals, earthy and pastel shades. The fabrics used are mostly organza, linen and chanderi and the jackets follow the patent outlook of embroidery, embellishments and woven fabrics. The tops mainly have a linen and khadi base and focus on earthy tones. You can shop these at Pernia’s Pop-Up Shop.
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