Founded by Priyanka and Pratik Jain, I am Design is a ready-to-wear menswear and womenswear label based out of Delhi, India. Launched in 2013, the duo has carved a niche for its label in the Indian fashion industry. Along with handling business, the two designers also collate their creations to come up with stunning designs that unique and tasteful. While the two of them come from opposite careers, they came together to work on elegant and urban designs for women. This is also their USP.

Spinning traditional silhouettes into modern designs, the designer collection by I Am Design is a must-have for the city girls. Each style is sensual, new-age meets old-world and caters to every taste in a certain way. From Priyanka’s distinct choices of colour and clothing to Pratik’s amazing aesthetic, this is what sets the label apart from the others. The label focuses on weaving a story with every collection that they launch. Fluid silhouettes with the unabashed aesthetic are what the label tries to achieve with their designs. Shop the entire collection from I am Design on Pernia’s Pop-Up Shop online in India.

Designer lehengas and skirts from I am Design on Pernia’s Pop-Up Shop.

Whether you’re the bride, or a part of the bridal party; picking a lehenga that resonates with your style is a must. Weddings call for new style statements and conversation-starting pieces. This is why designer lehengas and designer skirts from I am Design cater to every city girl’s taste. Designed in versatile prints like Ikat and silhouettes that are modern and chic, these designer lehengas are a great fit for contemporary tastes.

Mixing traditional styles with modern trends is what I am Design does best. The colours range from fun pastels to bold classics. The striking contrasts are all the more reason for flaunting these pieces for the wedding season. Take your pick from stunning two or three tone lehenga designs meant for your wedding wardrobe. Fabrics like silk and net come into play to create a beautiful lehenga that is sure to stun the other guests. If you want to explore the designer collection by I am Design online in India, head to Pernia’s Pop Up Shop now!

Designer dresses from I am Design on Pernia’s Pop-Up Shop

A chic and modern way to make a statement, dresses are girls’ best friends. There is always room for more dresses, and designer dresses make it easier to stay on top of the trends. Collections by I am Design deserve a special spot in your wardrobe, as they are fun without being over-the-top, subtle but stylish. Pick from cowl hemlines and fluid silhouettes for the summers as well as winters.

Ikat print is a common sighting on designer dresses by I am Design and are highly preferred by women globally. Ranging from sizes between XS to XXL, you can also choose to get your favourite design customized to fit your size. Let your style do the talking no matter the occasion. Explore the designer collection by I am Design on Pernia’s Pop-Up Shop online in India.

Designer kurta sets from I am Design on Pernia’s Pop-Up Shop.

If there is one thing an Indian woman’s ethnic wardrobe needs, it’s a great looking kurta set that suits her taste impeccably. Kurta Sets from I am Design are an urban girl’s favourite. Wear them for a pooja or up your traditional wear game this wedding season. Splash your wardrobe with fresh styles in earthy and summer hues. Pick from ready to wear sizes or get your perfect fit with a custom size made just for you. To get your hands on the designer collection by I am Design, head to Pernia’s Pop-Up Shop online in India.

Get I am Design at: Pernia’s Pop-Up Shop, Juhu, Mumbai | Pernia's Pop-Up Shop, Kalaghoda, Mumbai | Pernia's Pop-up Shop, Ahmedabad | Pernia’s Pop-Up Shop, Hyderabad | Pernia's Pop-Up Shop, DLF Emporio, Delhi

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