Masumi Mewawalla

Masumi Mewawalla is one of India’s premier bridal couture and luxury prêt line for men and women. Founded in 2014 by the immensely talented designer, Masumi Mewawalla previously Pink Peacock Couture, the label has made its mark on Indian and international runways alike. Known for its ingenious blend of traditional embroidery with contemporary silhouettes, Masumi Mewawalla has distinguished itself as one of the most coveted designer labels for the Indian crème de la crème and exclusively retails at Pernia's Pop-Up Shop.

Masumi Mewawalla collection

The label employs the most skilled karigars at their in-house production unit, specialising in the most exquisite embroidery techniques from different parts from India; including Rajasthani gota, Lucknowi zardosi, Kashmiri threadwork and Kutch mirror work. From opulent silks to delicately ruffled nets, rich fabrics are handpicked and brought to life with the most intricate handwork. Zari stones, Swarovski crystals and sequins make a breathtaking appearance in the designs lending an ethereal charm to the collections. While the women’s collection of lehenga sets, anarkalis, crop tops, dhoti pants, gowns, jackets, sarees, concept sarees and cape style blouses are crafted to bring out a modern fairytale-like feel, the men’s range of festive wear is royal and awe-inspiring.

Signature Styles by Masumi Mewawalla

Masumi’s passion for designing gorgeous garments comes from her deep-rooted love for fashion design which began when she first created a saree for her mother. Her seamless creations are symbolic of a fairytale due to the use of ruffled nets, intricate embroidery and fabrics that add a dash of royalty to anyone who wears it. From lehengas to gowns and men’s suits to sarees, expect to find a range of mesmerizing designs to suit every style and need.

The signature use of rose gold is a distinguishing asset for the label, with Masumi Mewawalla being one of the first Indian designers to introduce this hue on the bridal runway. Featuring an array of Indian and Western cuts, the label spells out refined luxury with some of the most sought after couture and prêt designs for the modern bride and groom. Being one of the first labels in India to introduce the use of rose gold in embellishments in zardozi work, applique embroidery, zari and aari hand work; she successfully steered away from norms in the bridal wear industry and introducing a vintage touch to her indo-western attires.

Masumi Mewawalla collection at Pernia’s Pop-Up Shop

The label gets its identity by the alluring mystique and versatility of the regal peacock, who spreads its wings and enjoys every living moment like it should be celebrated. Pink, the signature brand colour, not only evokes feelings of happiness and dreamy vibes but is also a colour close to the heart of the designer Masumi Mewawalla. Her collection is just perfect to style you in an exquisite appearance for engagement, sangeet, mehendi, cocktail, wedding, reception, festive pooja, modern bridal and bridesmaid's wear and is just perfect for summer weddings. Her silhouettes are customized in modern styled one shoulder cuts, cape sleeves, bell sleeves, slim fitted pants and corset style blouses.

Her signature collection of anarkalis, blouses, capes, crop tops, dhoti pants, gowns, indo-western jumpsuits, kurtas, palazzos, jackets and concept sarees in rose gold embroidery is one of the best-sellers at Pernia’s Pop-Up Shop and perfect for a destination wedding for a contemporary bride-to-be. Buy the latest collection by Masumi Mewawalla at Pernia’s Pop-Up Shop from anywhere in the world, no matter where you are. Enjoy hassle-free shopping, on-time delivery, and worldwide only at Pernia’s Pop-Up Shop.

Related Designers: Arpita Mehta | Arpita Sulakshana | Arte Alter | Arya By Sva | Asaga | Asal By Abu Sandeep | Aseem Kapoor | Ashima Leena | Ashna Vaswani | Astha Narang