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Nida Mahmood was born and brought up in Delhi. She pursued her graduation in fashion design from National Institute of Fashion Technology, Delhi. Nida Mahmood is known as the ‘Queen Of Indian Kitsch’ by the fashion industry. She also regularly writes about art and fashion for well known newspapers and websites. Her designs are a range of exclusive boho dresses, jackets, maxi, skirts, tops and more. Nida Mahmood is inspired by technicolour Indian Pop Culture. She uses a large variety of fabrics, prints, artwork in order to design her quirky and artistic clothing line. Nida Mahmood loves to travel around the globe in order to seek new inspiration for her designs. She has collaborated with various national and international brands for various design projects. To name a few, Nida Mahmood has worked for Lady Gaga, Nike, Swarovski, Adidas and more.
Nida Mahmood Label:
Nida Mahmood started her label in the year 2007. During her graduation from NIFT, she was awarded “Most Creative Design Collection” in 2002. Ace designer Nida Mahmood tries to create an exquisite clothing line according to the needs and requirements of clients. Bollywood celebrities like Lady Gaga, Alia Bhatt, Kajol Devgn, Amrita Rao have adorned Nida Mahmood Label and looked fabulous. The label has a variety of blouses,
dresses, midis, dhoti pants, pleated skirts, jackets, designer tops and more. Nida Mahmood believes in bringing together disharmonious elements to create a unified whole. The label can be called as a perfect mix of the classic with street. The major inspiration behind the outfits is drawn from quirks and vibrancy of Indian streets.
Nida Mahmood Collection:
Nida Mahmood has an extravagant range of designer tops and designer tunics. Her collection is ideal for occasions like pooja, brunch, lunch etc. The clothing line is largely inspired by a variety of street motifs like people, faces, conversations, chai stalls, songs, dances and more. Nida Mahmood collection is available in a variety of colours like white, green, pink, yellow, blue etc. To buy online, visit perniaspopupshop.com for Nida Mahmood’s latest range of quirky couture. She opened her first flagship store in Shahpur Jat, Delhi. The floral collection by Nida Mahmood is ideal for brunch wear and lunches with family and friends. The most trending collection by Nida Mahmood is called New India Bioscope Co. The clothing range is inspired by the streets of India. The designer has used a variety of artwork and weaving techniques in order to create gorgeous masterpieces for this collection.
Nida Mahmood Kurtas, Blouse and Dhoti Pants:
Nida Mahmood creates an extravagant range of
kurtas, blouse, dhoti pants, designer dupattas which are a must-have of your ethnic wardrobe. Apart from this, she also designs a large variety of dresses, tunics, tops, pants, boho skirts, maxi, midi and more. Nida Mahmood’s clothing range is ideal for young and chic women. She uses organic and handwoven fabrics in order to promote sustainable clothing for a better future. Some of the offbeat collections which were critically applauded are Machis, Sadak Chaap, Sapna Cinema, Bohemian Tamasha etc.
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