Papa Don’t Preach by Shubhika Footwear on Pernia’s Pop-Up Shop

An Indian couture label renowned globally, Papa Don’t Preach is Shubhika Sharma’s brainchild. Launched in 2010, it is based out of Mumbai, with stores across India. It is also present on multiple multi-designer platforms online, and stands to be one of the most sought-after labels by modern women of today. It is maximalist, quirky, and supremely edgy, and definitely not meant for ones who love minimalism. “Rebellious” is how the founder and designer, Shubhika Sharma, refers to her label, and rightly so.

What started off as a clothing brand has now expanded into ready-to-wear and accessories as well that stay true to the brand’s aesthetic, comprising a riot of colours and unique embellishments, all blending perfectly.

Intentionally unconventional, Papa Don’t Preach by Shubhika’s designs promise to be trans-seasonal while also being statement-making and instantly recognizable. In a sea of ever-evolving trends, these creations remain standout pieces that are coveted across the globe.

Papa Don’t Preach by Shubhika Footwear in particular is celebrated for its vibrant take on the category. While high heels are a huge part of the collection, it also features 1-inch heels for women who wish to embrace even more comfort without compromising on style.

Want to own Papa Don’t Preach by Shubhika’s iconic footwear? Look no further than Pernia’s Pop-Up Shop! Start browsing some of the label’s bestselling styles made with bold aesthetics and conscious craftsmanship.

Papa Don’t Preach by Shubhika Footwear: Cruelty-Free Sandals and Heels

A striking use of bright colours that pop out–like hot pinks, neons, holographic hues, reds, lilacs, bright pastels, etc. – defines the brand’s collection. The label strives by conscious design, and to maintain this ethos, it uses materials such as vegan leather, satin, polyurethane (PU), polyvinyl chloride (PVC), manmade silks, velvets, and suede, staying committed to their core beliefs. Carefully selected for their ability to hold heavy embroideries and embellishments, they defy the need to use animal-derived products.

When it comes to the embroidery and embellishments itself, chain links, sequins, glass cut beads, laser-cut motifs, brooches, pearls, etc. are the defining details. Seen on every Papa Don’t Preach by Shubhika Footwear, these are absolutely striking and put you right in the spotlight. Safe to say that they’re not for the weak-hearted, as Papa Don’t Preach is as bold as it can get.

To ensure the label caters to every comfort level, they house heels right from 1-inch to 6-inches, making it possible for every fashionista to shine no matter the occasion. The brand also offers embellished Juttis which perfectly go with Indian wear as well as contemporary wear. You can also choose between stilettos, platform heels, block heels, and kitten heels based on your preference.

If you’re looking for Shoes that let you put your most stylish step forward and make a grand entry, Papa Don’t Preach by Shubhika Footwear is the answer. The label’s bestselling styles are up for grabs on Pernia’s Pop-Up Shop at standout price points. Make them your own; shop online now.