Pranay Baidya, owner and founder of his eponymous label, holds a degree in Fashion Design from Design & Arts College in New Zealand, along with stellar industry experience by working as a Creative Director at New Zealand Wool Growers Marketing, and has also successfully run a lot of other fashion events. With all of this and more to offer to his country, Pranay Baidya returned to Calcutta - his hometown - and launched his label in 2011. His designs are known to be the perfect blend between the modern and the age-old, along with culturally influenced styles and motifs that are suited to a wide age bracket. He is also extremely innovative when it comes to his collections, and is a sought-after name in the Indian fashion industry. His design and business expertise goes a long way, but is deeply rooted in Indian practices. The label houses bespoke bridal wear and ready-to-wear styles, which are supremely loved and wanted by celebrities, influencers, and fashionistas too. The label also participates in a lot of trunk shows which attract an array of shoppers from around the country. Get your hands on Pranay Baidya’s stunning collection online in India on Pernia’s Pop-Up Shop.

Pranay Baidya Sarees - an ode to Indian heritage.

Sarees are absolute wardrobe heroes, and without a doubt - the ultimate treat for your closet. They are a world-renowned representation of the richness of Indian culture, and hold a special place in every Indian woman’s heart. Sarees have seen various renditions through the years, each one unique in its own way - although the elegance stays unbeaten! Pranay Baidya works with traditional Indian techniques brought to life by the best weavers and artisans. Pranay Baidya sarees are a true reflection of his beliefs that are deeply rooted in age-old traditions. Shop Pranay Baidya Sarees online in India on Pernia’s Pop-Up Shop.

Pranay Baidya Dresses - wardrobe essentials.

Dresses - whether ethnic or western, are an important part of a woman’s wardrobe. Firstly because of their femininity, and secondly because they are extremely versatile and can be worn to multiple places and occasions. Pranay Baidya Dresses are the perfect blend of cultural and modern. Influenced by current trends but also by evergreen motifs, prints, and embroideries, Pranay Baidya dresses ensure you have only the best and nothing less than that. Available in sizes ranging from XS to 6XL, pick your perfect fit or choose to get your Pranay Baidya Dresses custom tailored.

Pranay Baidya Lehenga - spin in perfection!

Headed to a wedding? Pick a lehenga to make a statement! They never disappoint. Pranay Baidya Lehengas are a treat for the desi divas. Made with impeccable detailing, stunning motifs and fine fabrics, these designer lehengas will transition from Am to Pm seamlessly. Give your wardrobe a dose of fresh colours that are as appealing as they are trendsetting. Stand apart from the rest in a Pranay Baidya Lehenga that is sure to keep the compliments coming. Pick your favourite online in India on Pernia’s Pop-Up Shop.

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