Shimai Jayachandra: Empowering India's Artisan Community through Sustainable Fashion

Shimai Jayachandra embodies the perfect balance between contemporary fashion and traditional Indian craftsmanship. The brand's philosophy is to create unique and timeless pieces showcasing the beauty of Indian textiles and the art of hand embroidery. Shimai Jayachandra's passion for art and travel shines through in her experimental designs and her commitment to sustainability and empowerment of India's artisan community through fair wages and safe working conditions. You will experience the richness of Indian heritage and culture combined with the modern aesthetics of fashion. The brand's innovative designs have been showcased at top fashion events, while Shimai Jayachandra has received the award for Best Emerging Designer.

Experience the Beauty of Traditional Indian Ethnic Wear with Shimai Jayachandra's Collection

Shimai Jayachandra's traditional Indian wear collection comprises Ghararas and Anarkali sets, including dupattas. The Gharara sets are crafted with gorgeous embroidery, using vibrant colours and rich textiles. The anarkali sets bear unique silhouette designs, combining traditional elements with modern ones to create a chic and elegant look. The Dupatta are made with luxurious fabrics and feature beautiful embroidery work. The silver dupatta, in a tissue base with aari hand embroidery, is a stunning piece featuring delicate embroidery work in silver thread. You can shop for the entire Shimai Jayachandra range at Pernia's Pop-Up Shop!

Crafting Timeless Elegance: Shimai Jayachandra's Sarees, Blouses, and Bralettes For Women Collection

Shimai Jayachandra's blouses and bralettes feature a variety of embroideries, including zardosi, sequins, and threadwork. They are crafted with high-quality silk, cotton, and organza and designed to complement the Saree. From simple and elegant to heavily elaborate and embellished Blouse Tops options to choose from, the label caters to various tastes and preferences. Shimai Jayachandra's bralettes are a unique addition, designed to be worn as standalone pieces or layered under Embellished Sarees or blouses. Another standout piece is the red blouse in silk base with zardosi leaves, motifs, sequins, and embroidery. Hurry up and check the Shimai Jayachandra lineup at Pernia's Pop-Up Shop!

Related Designers:

Isha Gupta | Isha Gupta Tayal | Isha & Shreya | Isha Singhal | Islie By Priya Jain | Itrh | Ivory By Dipika | Jade By Ashima