Keeping the modern Indian woman at the core of its inspiration, each Soshai ensemble is delicately handcrafted and passionately created by skilled artisans. The brand showcases premium ethnic designs and celebrates the richness of colours, the exquisiteness of materials and last but not the least, expresses Soshai’s penchant for creating fine Indian couture wear. Based in Mumbai, the brand Soshai by Sofi was started in 2014 by Sophiya Gupta with a simple belief that all women already possess elegance. All that she aims to do through her brand is to accentuate this natural elegance and highlight their personal styles. Soshai’s design style is defined by a youthful exuberance, wherein each creation has a touch of cheerfulness and exhibits joy through the brand’s signature bubble beats, intricate cut dana work, use of tassels and fringes, seductive net-work and playful latkans. For pastel shade aswell as bright colour collection of Lehenga sets, shop for Payal Zinal collection at Pernia's Pop up Shop.

Soshai by Sofi Lehenga

The brand is very popular for its exquisite hand-embroidered Lehengas. Each and every amazing outfit is created with skillful hands and with great love. The combination of colours, the choice of fabric, the detailing of the handwork and the perfect cut by the master tailor speaks of nothing less than the creation of magic with every garment. The Soshai by Sofi Lehenga collection makes your feminine appeal more profound. You look no less than a living-walking royalty of the 21st century. You can also get a contemporary Lehenga of your choice if you are looking for something Indo-Western to be worn for an occasion. The brand has a plethora of choice in its Lehenga collection. For more choice from other brands check out some amazing designer Lehengas by designer Avnni Kapur and designer Sonal at Pernia's Pop up Shop

Soshai by Sofi Sarees

Soshai by Sofi Sarees collection brings to you Saree sets that are available in hand-embroidered, embellished and sequined designs with embroidery detailing on the blouse in smartly selected colours. The brand has something attractive to offer to every Saree lover, be it the serene white embroidered Saree to give you the iconic Chandni look of Sridevi, or the Sarees in earthy colours with heavy embroidered borders or be it the more outgoing embellished and sequined Sarees in the bold evening-wear colours. Complete your Diva look by accessorizing with designer earrings by Radhika Agrawal Jewels and stunning contemporary designer rings by FLOWERCHILD BY Shaheen Abbas. You will steal the charm from your contemporaries and reign as the undisputed fashion queen of the evening.

Soshai by Sofi Sharara Suits

Shararas have a youthful appeal and they exuberate the fun element of the wearer. Shararas have managed to cut across cultural lines and got accepted by the confident and experimental girl of today. Keeping these choices in mind, Soshai by Sofi Sharara Suits are created very smartly by using a combination of shimmer fabric along with saree material fabric along with the right quantity of bling. This perfect blend of style and funky stimulus of colour choice makes Soshai By Sofi Sharara Suits a very youthful and endearing outfit that echoes the supercool aura of your personality. Shop for attractive earrings by Mero at Pernia's Pop up Shop and add a rustic look to your Sharara Suit. If you are looking for an economic range of Sharara Suits then check-out the offerings by the brand Dheeru Taneja.

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