Surendri by Yogesh Chaudhary

Shop Indo-western silhouettes at Pernia's Pop-Up Shop:

Surendri by Yogesh Chaudhary, the label, the brand, and the designer, cater to the new age woman's highly stylized taste for lifestyle and design. With an exquisite use of luxurious fabrics and feminine cuts, the label epitomizes a woman’s eclectic and fine choice. The label’s forte lies in the variety of patterns and draping with kurta sets, fusion sarees, Anarkali sets, skirt and top co-ords, modern lehenga sets to enhance to get on board with the trends forecasted for the season. ‘Surendri’ namesake of designer’s mother, means the most beautiful object/idea/person in the whole universe. The label and the designer reflect the contemporary women's highly stylized taste for lifestyle and design. ‘Surendri’ epitomizes a woman’s desire for the raw expression of sensuality. The label’s forte lies in its mélange of patterns and draping to enhance the contemporary look and trends forecasted for the season. The label has come to stand for an extensively merchandised range of products serving women of all shapes and sizes.

Surendri by Yogesh Chaudhary for every occasion:

The core strength of the brand lies in creating an occasion appropriate statement, whether festive or wedding or any other celebratory event, with the emphatic help of bold prints, nouveau embellishments, and the liberal use of indigenous craft in contemporary formats. The Surendri woman has an eclectic disposition, high on graphic and colour. Her sartorial choices are a reflection of her lifestyle. Surendri as a brand is constantly striving to serve the spectrum of body-types and lifestyle choices of the globally-inspired consumer that is the Surendri woman.

Shop Surendri by Yogesh Chaudhary at Pernia's Pop-Up Shop:

The label wishes to take India to an international platform and direction where Indian fashion starts being perceived as mature, well-constructed, researched, and truly global. With an increased acceptance of Indian craft, there is all the more scope for an Indian designer implementing it in Western, more accessible silhouettes, in the Western markets. The primary aim of the label would be to work with Indian artisans, generating employment for them as well an exposure to the modern markets locally. At Pernia's Pop-Up Shop we ensure you have the best-suited outfit. Surendri designer sarees, kurtas, lehengas among others are now available exclusively at www.perniaspopupshop.com. Pernia's Pop-Up Shop provides worldwide shipping. So whether you are in New York, London, Dubai, Australia, Mumbai, Bangalore, Delhi or anywhere else in the world, you can now shop Urbane collection with on-door delivery!

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