Shop the latest collection of The Jaipur Story at Pernia’s

The Jaipur Story is a designer Indian wear label based in Jaipur and founded by a creative powerhouse, designer Aishwariya Jain. The Jaipur Story is a couture label inspired by the charm of Rajasthan’s rich history and royal heritage. The creations are crafted using the rich textiles detailed with delicate hand embroidery and motifs on silhouettes that are classic yet modern in their own way.Their design philosophy incorporates various texturing and detailing using embroideries and other local handicrafts bringing out a fusion of styles in their garments. Their range of designer clothing includes quintessential Indian wear such as sarees, sharara suits, lehengas, kurta sets, gharara sets, and anarkalis as well as fusion and western wear such as jumpsuits and gowns. Explore more couture clothing at Pernia’s with our collections by incredible designers such as Shanti Banaras, Sanjukta Dutta, and more.

The Jaipur Story Palazzo Suits curation: Prepare to fall in love

Looking for an easy, breezy way to look effortlessly chic? Browse the newest collection of The Jaipur Story Palazzo Suits and ready yourself to fall in love. We know we did! Look like the ray of sunshine you are in a yellow kurta in silk base with gota patti and zardosi hand embroidery, paired with matching palazzo pants and a light organza dupatta. Connect with your inner femininity and go with a peach kurta in silk base with zardosi patch hand embroidery and golden embellishments, paired with matching flared circular palazzo pants in organza base. Play it simple and subtle with a blush pink kurta in tabby silk base with zardosi hand embroidery, worn with matching palazzo pants and a shaded silk dupatta featuring a beautiful ombre effect. Shop for more designer Indian wear with the incredible ranges by Nikita Kanodia Gupta, Premya by Manshii, and more.

Browse the elegant and exquisite range of The Jaipur Story Sarees

Handmade in India, The Jaipur Story Sarees are as authentic as they come. Beautifully light, lovingly embroidered - these designer sarees are absolute must-haves in your personal wardrobe. For a fancy affair where you want to dress up without much effort, wear a moss green saree in organza base with sequins, zardosi and aari embroidery and pair it with a matching blouse in raw silk base. For a sensitive and dainty look, go with a brick pink saree featuring delicate golden floral embroidery around the border and worn with a matching boat neck blouse. Play up the colours with a baby blue saree in organza base with beads, dabka, and aari embroidery, paired with a contrasting mustard yellow blouse in raw silk base. Like what you see with The Jaipur Story? Browse through our collections of fashion houses with similar design aesthetics such as Zari Jaipur, The Silk Chamber, and more at Pernia’s.

The Jaipur Story Sharara Suits: Effervescent silhouettes, youthful colours

The fun and flirty sharara suit is a go-to for the new generation. Its youthful look and effervescent silhouette make it a favourite for haldi and sangeet functions. For a day function, wear a mustard yellow straight kurta in summer silk base with gota patti, dori, beads, dabka and zardozi embroidery; paired with matching circular sharara pants and dupatta in organza base. For an elegant look, go with an onion pink kurta adorned with sequins, dori and marodi embroidery. It is worn with matching pleated gharara in modal cotton base and purple dupatta in chanderi base. For an understated ensemble, don a light peach straight kurta with matching pants and a contrasting orange dupatta with thin embroidery on the border. Accessories can make or break an outfit. Get your jewellery game just right with select pieces from our Designer Hoops and Designer Waist Belt collections.