Uncut by Aditi Amin's Jewellery Designer Now Available at Pernia's Pop-Up Shop

Aditi Amin was an investment banker from the US who returned to her roots in India in 2006. She married and had children, so she became a busy stay-at-home mom. However, she had the itch to do more with her time and stay active. She had been a painter for over 25 years. Her creative instincts naturally drew her to thinking about jewellery design. She started transforming her old jewellery into one-of-a-kind pieces that you can't find anywhere else. It became a tremendous success, and soon her friends and family were requesting her to create jewellery for them. Encouraged by their overwhelmingly positive reactions, she decided to take her skills professionally and started her fashion jewellery line, Uncut By Aditi Amin, in 2012. From that point on, she was committed, and her business expanded from her home in Ahmedabad, after she put in INR 30 lakh from her savings. Today Uncut by Aditi Amin employs around 35 artisans, runs a local manufacturing workshop, and sources all her materials locally. In 2019, she introduced two new lines: Argento, a fashion jewellery line, and Uncut, a Fine Jewellery line. Pernia’s Pop-Up Shop carries several of her lines with Uncut by Aditi Amin necklaces, earrings and Rings being the most popular for those with a discerning taste and looking for the finest and most elegant designs. These exquisite pieces of jewellery are crafted from 14K gold and feature precious and semi-precious stones. Uncut by Aditi picks elements of design from traditional jewellery, such as moon and fish, and reimagines them in more contemporary arrangements. So, when you have a deep love of tradition but wear clothes that span both traditional and contemporary styles, shop Uncut by Aditi at Pernia's Pop-Up Shop.

Shop Uncut By Aditi Amin's Exquisite Necklaces and Earrings Collection Online at Pernia's Pop-Up Shop

Aditi's decision to embrace various jewellery designs enabled her to stay flexible and adapt to market changes over time. This has helped Uncut by Aditi Amin thrive in changing market conditions post the pandemic. Uncut by Aditi Amin has created a space in the market for designs that are new and evolved by being modern and rooted in our Indian heritage and techniques. By making the designs more contemporary, they are now more versatile. So, a necklace from Uncut by Aditi Amin can be worn with Indian as well as western wear. This fits the perfect niche in the market that caters to the modern woman who has a very varied wardrobe and style. Uncut by Aditi Amin can be styled with western-wear for an evening out as well as with Indian wear. Pernia’s Pop-Up Shop carries the entire range of versatile earrings and necklaces from the Uncut by Aditi Amin range. The designs are lovingly made with gold, Polki diamonds, precious stones and natural pearls. They come with complete details of the materials that were used in the making and their quality as well.

Related Categories:

AAKARSHA BY AJAY | Fiona Diamonds | St Erasmus | Tarun Tahiliani Accessories | Iguana by Swasti Parekh | GN Sparkle | Iguana by Swasti Parekh | Anushka Jain | Zariin | Love letter