Whencut Goddamn Designer Menswear on Pernia’s Pop-Up Shop

Based out of Hyderabad, India, and with a significant online presence, Whencut Goddamn is a luxury label that offers wearable art. The founder, Venkat Gaddam, is a multifaceted storyteller whose paintings, murals, poetry, and music translate into clothing that breaks boundaries. Venkat holds a degree from the prestigious Parsons, The New School for Design in New York. He launched his label in 2021 and has carved a niche for himself in the ever-evolving Indian fashion industry.

For Venkat, his identity and art go hand in hand and he is creative in every aspect of his life. This shows up in his creations too which are individualistic and distinctive. Seamlessly blending art and fashion, the label’s designs are for the experimental and style-savvy modern man, especially contemporary enthusiasts.

Whencut Goddamn’s designs also carry a global appeal, and have been spotted on multiple celebrities like Rajkumar Rao, Karan Johar, Shahid Kapoor, Orry Awatramani, Sunny Leone, Sumukhi Suresh, Ridhi Khosla, Jonita Gandhi, Jaideep Ahlawat, Priyamani, Trinetra, Nagarjuna, Maanvi Gagroo, and many more. His menswear line in particular is always high in-demand, and never fails to impress.

Looking for Whencut Goddamn’s top-selling styles to update your wardrobe? Browse the label’s collection on Pernia’s Pop-Up Shop, and take your pick from Shirts, Jackets, Pants, Kurtas, jackets, Blazers, Waistcoats, and more at the best prices.

Whencut Goddamn Menswear Essentials

Whencut Goddamn’s collection is not just fashion, it’s wearable art. Going beyond fleeting trends, it infuses every piece with a story, and each garment becomes a canvas for expression and visual impact. Intricate prints and detailed embroidery adorn the collection, which includes a variety of styles such as blazers, kurtas, shirts, waistcoats, Trousers, etc., reflecting Venkat’s unique vision.

Specialized typography and vibrant imagery are common elements seen in the brand’s collection, reflecting its innovative approach to men’s fashion. The pieces also oftent reflect themes like identity, self-exploration, Indian heritage, and modern masculinity, resulting in menswear that is both bold and introspective. When it comes to colour palettes, Whencut Goddamn focuses on high-fashion hues that look absolutely runway-ready!

Luxe fabrics like satin and silk form the base of most silhouettes, lending them a sheen and standing out instantly. Apart from prints that bring together a medley of colours and patterns that look right out of a painting, the designs showcase carefully-placed zari embroidery too that steals the spotlight. This is meticulously done on both contemporary and cultural pieces to up the ante and bring out traditional techniques with an artistic spin.

If you saw a Whencut Goddamn kurta, shirt, jacket, or kimono in a crowd, you'd know it instantly. The unconventional approach makes it look more like a performance piece rather than a casually chosen outfit.

Pernia’s Pop-Up Shop is home to some of the best pieces by the designer. Take a look, and take your pick now.