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ANAVILA
ABOUT ANAVILA
LINEN SAREES
Changing the perception of luxury, which is usually associated with sheen and lustre, Anavila brought linen textile into the mainframe. After working for three years with the Ministry of Rural Development, she got first-hand experience of the handloom sector and decided to make it into the apparel sector. She has kept her focus on simplistic designs and that is what considers to be a reflection of her aesthetics. The Anavila brand produces around 80-100 saris every month.
BUSA DOLLS
In her unique approach in introducing the sari to a young girl, Anavila started producing Busa dolls, which means ‘younger sister’ from wasted fabric. This move is to let them appreciated the saris and textiles, which has been one of its kind approaches. The brand recreates these dolls, where one can connect and resemble their own culture.
MODERN DESIGN
Anavila has made contrast selvedge and geometrics her signature style, but that doesn’t stop her from taking an innovative path. One can also notice the consistency in her inclination towards various colours and textures, which are all inspired by nature.
ABOUT ANAVILA
Setting a storm with her linen saris collection, Anavila has always been enthusiastic about bringing saris into people’s daily wear. After completing her study at the National Institute of Fashion Technology (NIFT), New Delhi, she worked for top institutions, such as Louis Philippe and Wills Lifestyle, where her love for linen was discovered. She has her flagship stores in Khar, Mumbai, and Gurgaon, while her saris are retailed all over the country, including Elan, Amethyst, Hyderabad, Delhi, Mumbai, and Chennai.
LINEN SAREES
BUSA DOLLS
MODERN DESIGN
Awards
Anavila won the Femina Women Jury Award for Arts and Design, Grazia’s 100 Most Influential People in Fashion, Conde Nast Traveller and Forest Essentials Excellence Award, Ficci Flo - Women Achiever in the category of Disruptive Design, and many others.
Collaborations
En Inde and Anavila collaborated for the fans of the colour black, Collaborated with the Ministry of Rural Development.