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GOOD EARTH
ABOUT GOOD EARTH
CULTURE-RICH PRODUCTS
Each product of Good Earth tells a story of rich culture adapted from across Asia. The designs tell enduring fables of history, culture and crafts studied from different eras. Sharing this legacy through novelty creations, the brand has introduced sustainable luxury embracing heritage in its true splendour.
REVIVING CRAFT
Good Earth encourages and supports quality craftsmanship that has been honed by the artisans over the years. The brand has revived lost Indian traditions with unique designs that reflect regional crafts. The architecture, culture and lifestyle from parts of Jodhpur, Jaipur, Mumbai, New Delhi, Bangalore, Hyderabad are tapped into for creating a myriad of products.
SUSTAINABLE LUXURY
Good Earth defines luxury in a surrounding that is organic and natural. The original handcrafted designs have a penchant to add a timeless aura to the space. The brand focuses on sharing the folklore of traditional lifestyle with the new generation through preserved art and craft.
ABOUT GOOD EARTH
Good Earth is a premium design house distinguished for homegrown luxury retail in India. The brand’s repertoire includes finely handcrafted home, apparel and gifting items. The apparel segment expands to womenswear, menswear, jewellery and kidswear. The home segment includes dining, decor, home textiles, wellness and ancient antiques.
CULTURE-RICH PRODUCTS
REVIVING CRAFT
SUSTAINABLE LUXURY
AWARDS
Good Earth was recognized at the NDTV Design and Architecture 2015 and awarded with the best 'Architecture Award 2015' for Group Housing.
COLLABORATIONS
Good Earth collaborated with Soneva Fushi, the world’s most luxurious private island resort with a pop-up store inside the premises housing the resort collection. Good Earth collaborated with the renowned Elephant Family with two exclusive designs that champions the protection of the magnificent animal in India, reserving the sales for the noble cause. Selfridges Oxford Street housed the dining and accessories by Good Earth for the Selfridges Loves India Festival. Good Earth collaborated with the prestigious Oscar Awards for personalized gift bags.