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As a young woman growing up in Bengaluru city in the early 60s and 70s, within a family whose roots were steeped in the city’s culture and history, art and aesthetics were a way of life for Latha Puttanna. Latha was especially touched by her mother’s foresight in fashion. An Avante Garde woman, in her own right, Latha’s mother innovated with the use of fabric in traditional outfits. She also experimented with silhouettes, occasionally stepping out of the skirt and drape and into a trouser and jacket. For Latha, fashion and art are synonymous with style- an effortless way of living that draws from everyday sartorial innovations. Trends are important to her when incorporated into her own unwavering and emphatic, stylistic essence.
Shop Latha Puttanna collection
While initially inclined towards painting, Latha’s keen sense of colour play in styling festive ensembles for friends and family quickly caught everyone’s attention. Her defining style involves matching jewel-toned hues, representative of Deccan aesthetics, in uncharacteristic and unique ways whilst experimenting with foreign colour schemes to design her signature sarees, tunics, jackets and blouses. While love for colour play introduced Latha to textile art, it was the art of embroidery that hooked her quest in redefining heritage to stitch and texture.
Embroidery and embellishment are core to Latha’s design practice that seeks the impact of a single embroidered stitch on the personality of a garment. This process has led to the invention of new stitches in her collection. Latha also creates her own customized fabric, christened the Latha Puttanna weaves to create her novelty designs of sarees, tunics, dupattas and jackets. At Pernia's Pop-Up Shop, a viewer stumbles upon a diversity of fabric ranging from handloom, natural and heritage textiles, to the innovative Latha Puttanna weaves and conventional power loom works.
Latha Puttanna fusion and ethnic wear collection at Pernia's Pop-Up Shop
Each collection comprises multiple fabrics, embroidered and hand-crafted into ensembles, in unique colour schemes, for festive and bridal occasions. Her bridal collections are customized to client needs, preferring to create trousseau curation over replicable pieces. This way each bride finds a piece unique to herself; one that stays as an heirloom and gift.
Latha’s choices have always been unconventional and pioneering. She held season based exhibitions akin to fashion cycles even before these were fashionable. For those seeking traditional Indian trousseaux, festive wear and ethnic clothing, Label Latha Puttanna is a home full of adventures known for unusual saree and blouse pairings encored by lovers of drape, as well as anarkalis, lehenga cholis, kurtas and summer dresses. At the online store Pernia's Pop-Up Shop, you can find fabric styles including silk in jewel-toned hues, gilded benarasi, cascading tissues, handwoven cotton, georgettes, crepes, and chiffons.
Kalamkari and Bandini feature predominantly in Latha’s art, two forms that she blends seamlessly. Aari, applique, block-print, Ajrakh, and Zardozi are traditional Indian craft-forms that lend character to each composition. The depth and range of Latha’s work make repetition a wayfarer rarely seen in the label’s collection. In her signature, ethnic garments, bridal couture and pret line of affordable separates, the City’s soul sneaks in to find shelter every day.
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