FORT STUDIO

FORT STUDIO
STORE ADDRESS
381, Ismail Building, Dadabhai Nawroji Road, Flora Fountain, Hutatma Chowk, Mumbai, Maharashtra, 400001
STORE TIMINGS
10 am to 8 pm
WHATSAPP US
+91 82913 59246
EMAIL US
customercare@perniaspopupshop.com
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About the Store

Nestled in the iconic Ismail Building, a heritage landmark celebrated for its timeless British architecture, Pernia’s Pop-Up Studio in Mumbai’s historic Kala Ghoda, Fort district, redefines luxury fashion. Spanning an impressive 50,000 sq ft across five floors, the grand multi-designer destination offers an unparalleled shopping experience. As one of India’s premier fashion hubs, the store showcases an exquisite curation of couture and prêt collections from renowned designers like Seema Gujral, Anushree Reddy, Amit Aggarwal, Masaba, Rohit Gandhi & Rahul Khanna, Dolly J, and more, across categories like designer womenswear, menswear, accessories, and jewellery.

The store is a one-stop destination for every facet of luxury fashion, featuring meticulously crafted bridal masterpieces, including lehengas, gowns, sarees, and accessories, alongside occasion wear such as anarkalis, kurta sets, and designer jewellery. For the modern fashion enthusiast, it offers contemporary styles like co-ord sets, cocktail gowns, and fusion wear, as well as menswear including sherwanis, bandhgalas, and tailored suits, and kidswear collections that blend tradition with trend.

Whether you’re preparing for a wedding, festive celebration, a scenic getaway or an intimate gathering, the extensive range ensures you have something statement-making for every occasion. 

1 Year Alteration
1 Year Alteration
Get the perfect fit for a fabulous look.
1st Dry Clean
1st Dry Clean
Treated with love and care.
At Home Styling
At Home Styling
An expert will assist you with every detail of your look.
❛Try-On❜ Services
❛Try-On❜ Services
Try before you buy within the comfort of your home.

FIRST LOOK BLOG

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FREQUENTLY ASKED QUESTIONS

What is Store Credit? Can we redeem it at the store?
Store credit is issued in case a customer cancels an order. Yes, you can redeem at the store.
Is it possible to redeem online points/credits at the store?
Yes, redeeming online points or credits at the store is possible.
What is the validity of Store Credit, and can it be extended?
There is no validity for Store Credit. Customers can use it anytime. T&C Apply*
Will I receive an email/WhatsApp/SMS stating my balance Store Credit amount?
Yes, you will receive an email stating your balance when store credit is added to your account and when it is about to expire.
Is it possible to partially redeem Store Credit?
Yes, it is possible to redeem Store Credit partially.
Can I redeem Store Credit partially online and partially offline?
Yes, redeeming Store Credit partially online and offline is possible.
Does Pernia's Pop-Up Studio, Mumbai, have a gift card option?
Yes, Pernia’s Pop-Up Studio, Mumbai, has gift card options.
Do you have a Loyalty Programme? How does it work?
Yes, loyalty points are issued only on non-discounted products. Each point equals a similar value in INR and can be redeemed in the next purchase.
What is the validity period for gift cards/loyalty points?
The validity period for gift cards and loyalty points is six months after purchase.
Can I purchase gift cards or e-gift cards from the store to give as presents?
Yes, you can buy gift cards or e-gift cards from the store to use as gifts.
Are the discounts shown online applicable offline too?
Yes, the discounts shown online are applicable offline too.
Are there any special discounts for regular customers?
No, there are no special discounts for regular customers.
I liked an outfit at one of your stores, but I'm getting a better deal on your website. Can I get the same offer in the store?
Yes, it is possible to get the same offer as on our website at the store. The store team will place an online order, and the product will be delivered to you within the stipulated time.
Is there a discount on custom-made products?
No discounts on custom-made products are provided.
During a pop-up, is there a special discount on collections?
No, there are no special discounts on collections during pop-ups.
What kind of collections can we find at the store?
The store offers an extensive range of bridal masterpieces, fusion styles, and prêt wear.
Do all your stores have different collections?
Yes, all stores have a different product mix, with only a handful of common designers across stores.
Are the pieces shown online available at your stores too?
If you come across a product on our website that you'd like to see in person before making a purchase, we can arrange a trial. Please note that not all products listed on our website are available at our physical stores. However, if the product you're interested in is physically present at one of our stores or with the designer, we can arrange a trial for you. If the product is unavailable for a trial, we can suggest similar products you can try out instead.
Does every store have specific collections from specific designers? Can we know about it?
Our stores have unique product mixes and collections. You can view each store's collection online or contact the nearest store to have them showcase any other store’s collections virtually. We can also share images of collections that are available at other Pernia’s Pop-Up Studios with clients.
How often does the store receive new merchandise?
The store receives new merchandise approximately every fortnight to a month.
Are A-List designers available at Pernia’s Pop-Up Studio in Mumbai?
Yes, A-List designers are available at Pernia’s Pop-Up Studio in Mumbai.
Can I find ready-to-wear and couture pieces at Pernia's Pop-Up Studio in Mumbai?
Yes, ready-to-wear and couture pieces are available at Pernia's Pop-Up Studio in Mumbai.
Do you have a wedding collection at Pernia's Pop-Up Studio in ?
Yes, we have wedding collections from leading Indian designer labels.
Does the store have a menswear section?
Yes, the store has a specific menswear section.
Can I find clothing and accessories for special occasions, such as weddings or parties, at Pernia's Pop-Up Studio?
Pernia's Pop-Up Studio has clothing and accessories for special occasions like weddings or parties.
Can I find exclusive or limited-edition designer accessories at Pernia's Pop-Up Studio in Mumbai?
You can discover exclusive or limited edition designer accessories at Pernia's Pop-Up Studio.
Does Pernia's Pop-Up Studio in Mumbai carry exclusive runway pieces from fashion shows?
Yes, Pernia’s Pop-Up Studio in [city name] carries exclusive runway pieces from fashion shows.
Do you have a bridal lehenga collection?
Yes, we have bridal lehengas crafted by leading Indian designer labels.
Which payment modes are accepted at the store? Are there any transaction charges if I choose to pay by card?
Cash and cards are all accepted at the store, and there is no additional charge for any card. We offer PayPal, CC, and bank transfer options if you wish to make an online payment.
Do you accept foreign currency?
Yes, we accept foreign currency with a certain exchange rate, which will be provided at our stores.
Do you accept payments by E.M.I. or in installments? If yes, is there any lower or upper limit to it?
No, we do not offer EMI payments. Customers have to pay a minimum of 80% for all back orders and the balance amount after the outfit is delivered.
Can we pay half in cash and the other half in card?
Yes, you can pay half in cash and half by card.
Do you accept cash on delivery payments?
No, we do not accept cash-on-delivery payments.
Does Pernia's Pop-Up Studio offer price adjustments or price matching if an item goes on sale shortly after purchase?
No, Pernia's Pop-Up Studio does not offer price adjustments or price matching if an item goes on sale shortly after purchase.
What’s the starting price range at the store?
The starting price range at the store is from ₹10,000.
If I find the style at a lesser price somewhere else, will the store match the price?
Yes, the store will match the price if you find the same style at a lower price elsewhere.
What is the average cost of a Bridal Lehenga & Bridal Saree at the store?
The average cost of a Bridal Lehenga & Bridal Saree could be around ₹80,000 to ₹1,50,000.
What is the average cost of Bridal Gowns & Dresses at the store?
The average cost of Bridal Gowns & Dresses could be around ₹80,000 to ₹1,50,000.
What’s the starting price range for Menswear at the store?
The starting price range for menswear at the store is ₹15,000/-
What is your return/exchange policy? What is the validity of the same?
We do not offer returns; however, exchanges are available. The exchange policy is not valid on discounted products or made-to-measure pieces. Please refer to our policy details for the specific validity period for exchanges.
How many days will I get my refund/exchange/credit note?
You can claim your refund/exchange/credit within seven days.
What if the order is delayed? What will be the alternatives?
Order delays are very rare. In case of delays due to any unforeseen circumstances, clients are communicated promptly, and the best possible solution is worked out.
What if the outfit is torn/damaged?
Ordered outfits are thoroughly checked before dispatch, and any damages are rectified before shipping. In case of damages in transit, our in-store team or designer’s team will fix it, and if that isn't possible, a new outfit is made for the client.
Can I get a cash refund instead of a credit note?
You can not get a cash refund; only a credit note is provided at our stores.
Can I make my returns to any of your stores?
Yes, you can return the product to any of our stores if the return is approved.
If the outfits are purchased online, can they be exchanged/returned/refunded at the store?
Yes, it's best to inform the customer care team in advance and have your bill ready when you return it.
Can jewellery/accessories be exchanged/returned/refunded?
No, jewellery or accessories can not be exchanged, returned or refunded.
Can I return or exchange items purchased from the store if they don't fit or meet my expectations?
Per the terms and conditions, you can return or exchange items purchased from the store if they don't fit or meet your expectations. This is applicable within five days for only off-the-rack (OTR) items.
Can sale pieces be exchanged?
No, sale pieces cannot be exchanged.
Do you alter/customise outfits?
Yes, we alter/customise outfits at Pernia’s Pop-Up Studio.
Do you charge extra for alterations?
Charges may vary depending on the customisation/alterations requested.
Can you make in-house outfits as per my customisation request?
No, we do not make in-house outfits as per customisation requests.
Can I get the alterations done at one of your stores if I shop online?
Yes, you can get the alterations done at one of our stores if you shop online, but it will be chargeable. The cost depends on the extent of the alteration required.
Can altered pieces be exchanged or refunded?
No, altered pieces cannot be exchanged or refunded.
Is there any validity period for alteration? What are the charges for the same?
Yes, there is a validity period for alterations. Alteration details can be shared when placing the order, and charges will vary per the customer's requirements.
Do you have a tailor in the store? Can I bring my garment and get it altered from you?
Yes, we do have tailors in the store, and you can bring your designer pieces for alteration if it is purchased from Pernia’s Pop-Up Shop
Can I make my final payment after the alteration is done?
No, full payment is required before alterations begin.
What if I need alterations to an outfit bought earlier?
Yes, alterations to an outfit bought earlier are possible, but they will be chargeable. The cost depends on the extent of the alteration required.
I want to try an outfit in the store that is available online on your website. Is it possible?
Yes, trials can be arranged if the product is readily available at any Pernia’s Pop-Up Studio or with the designer.
Can you call for any particular piece for trial if it is unavailable in-store?
Yes, trials can be arranged if the product is readily available at any Pernia’s Pop-Up Studio or with the designer.
Can I receive items for trial at home? If yes, how many outfits will be brought for trials to my place?
Yes, a maximum of 5 pieces can be sent for home trials. Home trials are scheduled depending on the accessibility and availability of a sales executive.
Are accessories and jewellery items also available for trials?
Yes, accessories and jewellery pieces are available for trial.
Can I find inclusive sizing options for customers of all body types and shapes at Pernia's Pop-Up Studio?
Yes, you can find inclusive sizing options for customers of all body types and shapes at Pernia's Pop-Up Studio, but availability will vary as per designer terms.
Do you alter items purchased from a sale?
Yes, we can alter items purchased from a sale, but alterations are chargeable.
Does Pernia's Pop-Up Studio host events or trunk shows?
Yes, we frequently host designer meet events, collection launches, and wedding trunk shows at the store.
How can I stay updated about new arrivals at Pernia's Pop-Up Studio?
You can stay updated about our new arrivals by following us on Instagram or connecting with our stylists. You can also stay updated with the latest launches and events by visiting the nearest Pernia's Pop-Up Studio.
Does Pernia's Pop-Up Studio offer styling tips or fashion advice?
Yes, we have an expert in-house stylist at the store to help you with your fashion queries.
What are the store timings?
Our store is open from 10 AM to 8 PM.
Can we book appointments for brides-to-be?
Yes, you can book appointments for brides-to-be by visiting the store locator page on Pernia’s Pop-Up Shop’s website.
Does the store have a parking facility for vehicles?
Yes, we have a pay and park facility available at the store.
Is the first dry cleaning complimentary? Will dry cleaning be taken care of after that too?
Yes, the first dry cleaning is complimentary. After that, dry cleaning is chargeable.
Does the store offer personalized shopping experiences such as private appointments or VIP shopping sessions?
Yes, Pernia’s Pop-Up Studio offers personalized shopping experiences such as private appointments or VIP shopping sessions.
Does the store offer virtual styling appointments?
Yes, the store offers virtual styling appointments for customers.
Do we get to meet the designer during the pop-ups?
If the designer is present at the store, arranging a meetup with the designer is possible.
Does Pernia's Pop-Up Studio have seasonal sales?
Yes, we do have seasonal sales at the store.

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Pernia’s Pop-Up Studio in Mumbai’s Historic Fort District

Nestled in the heart of Mumbai’s iconic Fort district, Pernia’s Pop-Up Studio at the Ismail Building stands as a beacon of luxury fashion, seamlessly blending heritage with contemporary style. Housed within a heritage landmark renowned for its timeless British architecture, this multi-designer store redefines the shopping experience in the culturally rich neighbourhood. Spanning over 50,000 square feet across five meticulously designed floors, Pernia’s Pop-Up Studio is a celebration of India’s finest fashion, craftsmanship, and design innovation.

As one of India’s premier fashion destinations, it offers an unparalleled curation of couture and prêt collections from some of the most celebrated names in Indian fashion, including Seema Gujral, Anushree Reddy's, Amit Aggarwal, Masaba, Rohit Gandhi & Rahul Khanna, Dolly J, and many more. From Designer Womenswear and menswear to accessories and jewellery, the store is a treasure trove for fashion enthusiasts seeking elegance, tradition, and modernity under one roof.

 

One of the Best Multi-Designer Boutique in Mumbai

The Ismail Building, with its vintage charm and architectural grandeur, provides the perfect backdrop for Pernia’s Pop-Up Studio. Located in Fort, a hub of art, culture, and history, the store is a destination that resonates with Mumbai’s dynamic spirit. The building’s historic facade, with its intricate detailing and old-world elegance, complements the store’s ethos of preserving tradition while embracing contemporary trends. As you step inside, the expansive interiors unfold across five floors, each thoughtfully curated to offer a distinct shopping experience. The blend of heritage architecture and modern design creates an ambience that is both luxurious and inviting, making every visit to Pernia’s Pop-Up Studio a journey through style and sophistication.

With over 100 leading Indian labels, the studio offers a stunning array of Bridal Lehengas, Shararas, ghararas, anarkalis, and curated trousseau essentials. The multi-designer boutique also boasts chic prêt wear, sophisticated menswear by designers like Rohit Gandhi & Rahul Khanna Men, and statement accessories like clutches and bags.

 

A Multi-Designer Haven for Every Occasion

Whether you’re preparing for a grand wedding, a festive celebration, a scenic getaway, or an intimate gathering, Pernia’s Pop-Up Studio’s extensive range ensures you find something statement-making for every occasion. The store houses an exquisite selection of bridal masterpieces, including intricately crafted lehengas, opulent gowns, timeless sarees, and complementary accessories that elevate every bridal look. For those seeking occasion wear, the store offers a stunning array of Anarkalis, kurta sets, and Designer Jewellery, each piece reflecting the perfect balance of tradition and trend.

The store’s commitment to diversity is evident in its contemporary offerings as well. Modern fashion enthusiasts can explore a range of co-ord sets, cocktail gowns, and fusion wear that blend Indian aesthetics. For men, Pernia’s Pop-Up Studio presents an impressive collection of Sherwanis, Bandhgalas, and tailored suits, designed to make a lasting impression.

What sets Pernia’s Pop-Up Studio apart is its ability to cater to diverse tastes and preferences. The store houses collections from a roster of renowned designers, each bringing their unique vision to the forefront. Seema Gujral’s designs are known for their delicate embroidery and timeless elegance, while Anushree Reddy’s creations exude feminine charm with vibrant hues and intricate detailing. Amit Aggarwal’s avant-garde approach pushes the boundaries of fashion with structural designs, and Masaba’s bold prints and contemporary silhouettes resonate with the modern Indian woman. Rohit Gandhi & Rahul Khanna offer sophisticated and polished looks, while Dolly J’s collections are a celebration of glamour and opulence. This diversity ensures that every visitor finds something that aligns with their personal style, whether they lean towards traditional craftsmanship or cutting-edge fashion.

 

A Bridal Paradise: Explore Lehengas, Gowns, Sarees and more

For brides-to-be and wedding-goers, Pernia’s Pop-Up Studio is nothing short of a paradise. The store’s bridal collection is a testament to the artistry of Indian fashion, featuring Lehengas that combine cultural heritage with contemporary flair. From traditional palettes adorned with intricate zari and sequin work to modern designs with unique silhouettes, the bridal lehengas cater to every bride’s vision. Designers like Seema Gujral and Anushree Reddy’s creations ensure that every bride feels like royalty on her special day.

In addition to lehengas, the store offers a stunning selection of Designer Gowns that are perfect for those looking to make a bold statement. Whether it’s a cocktail party or a grand reception, these gowns are designed to turn heads with their impeccable tailoring and luxurious fabrics. For those who prefer the timeless elegance of sarees, Pernia’s Pop-Up Studio offers a range of designer sarees that capture the essence of Indian tradition. From Banarasi silks to Kanjivarams, each Saree is a work of art, designed to elevate every celebration.

The store also provides customisation options, allowing customers to tailor their bridal outfits to perfection. Whether it’s adjusting the fit of a gown or adding personalised embroidery to a lehenga, Pernia’s Pop-Up Studio ensures that every piece is as unique as the wearer.

 

Discover The Finest Designer Menswear

Pernia’s Pop-Up Studio transcends women’s fashion, offering a stellar Menswear Collection that blends heritage craftsmanship with modern flair. Housed in Mumbai’s historic Ismail Building, the store showcases sherwanis, bandhgalas, Kurta, and Tailored Suits perfect for weddings, festive events, or formal gatherings. Designers like Rohit Gandhi & Rahul Khanna, Amit Aggarwal, Qbik Men, Dhruv Vaish and Mahima Mahajan Men have vibrant designs for standout looks. Each piece reflects impeccable artistry, ensuring men step out with confidence and charisma. From regal groomswear to sleek business attire, Pernia’s curated collection elevates every occasion with personalised styling consultations in a luxurious lounge.

 

Get Your Hands on the Finest Accessories

No outfit shines without the perfect Accessories, and Pernia’s Pop-Up Studio in Mumbai’s iconic Ismail Building delivers an unparalleled selection. This multi-designer haven curates statement pieces like sleek clutches, bold handbags, and elegant scarves, crafted to elevate both traditional and contemporary ensembles. Whether you’re seeking a striking accent for a bridal look or a sophisticated clutch for a cocktail soirée, the studio’s offerings add that essential finishing touch. Designers like Dolly J, Masaba, and Rohit Gandhi & Rahul Khanna infuse their unique flair, blending vibrant patterns with minimalist aesthetics to suit every occasion. Each piece reflects exceptional craftsmanship, transforming accessories into bold style statements.

From intricate details to modern silhouettes, the collection caters to diverse tastes, ensuring every fashion enthusiast finds their perfect match. Pernia’s Pop-Up Studio invites you to enhance your wardrobe with accessories that exude elegance and individuality, making every outfit unforgettable. Visit the luxurious lounge for personalised styling consultations, where experts help you select pieces that align with your vision, ensuring your look is both timeless and on-trend.

 

Explore Designer Sarees In Delhi

Timeless, versatile, and classy – a Designer Saree is all this and more! The wardrobe hero has been cherished and loved for decades by Indian women. Designer Sarees have been a go-to for Indian brides, their girl tribe, and their family. The star staple has maintained its popularity by weaving heritage techniques with current trends. Nothing matches the grace and grandeur of a Designer Saree.

Regardless of the ongoing trends, the sartorial masterpiece has remained a closet classic. If you’re a bride-to-be or a bridesmaid, Designer Sarees are a surefire way to steal the spotlight! Head out for celebrations in meticulously crafted Sarees from the country’s top designers! If you’re on the hunt for contemporary drapes, then you can opt for Sarees from Masaba, Papa Don't Preach By Shubhika, Paulmi & Harsh, Amit Aggarwal, Ridhi Mehra, Gaurav Gupta, Hemant Trevedi, Aisha Rao and Dolly J. Looking for something classic and traditional instead? Count on gorgeous drapes from Jayanti Reddy, Torani, Tarun Tahiliani, Anushree Reddy, Debyani, Varun Bahl, Ritu Kumar and Anita Dongre.

Shop all this and more at Pernia’s Pop-Up Studio at Flora Fountain. Reminiscent of old-age heritage and craftsmanship, the studio is a vast realm of design and luxury. The iconic shopping destination is undoubtedly going to be your go-to designer boutique in Fort, Mumbai!

 

Must-Visit Designer Boutiques In Mumbai

Pernia’s Pop-Up Studio in Fort, Mumbai, is a must-visit destination for anyone seeking luxury fashion. The store’s diverse offerings, from bridal lehengas and sarees to contemporary gowns and menswear, ensure there’s something for everyone. With a roster of renowned designers, a commitment to quality, and a bespoke shopping experience, Pernia’s Pop-Up Studio is the ultimate destination for those who wish to embrace style with elegance and grace.

Plan your visit to Pernia’s Pop-Up Studio in Kala Ghoda today and immerse yourself in a world of fashion that celebrates India’s rich heritage while embracing the trends of tomorrow.