Jan: Kanpur, April: Delhi

Jan: 19 Jan 1982, April: 15 April 1984

Jan: Fashion & Textile Graduate, Bachelors of Commerce and MBA in Retail & International Market April: Bachelors of Commerce and Master’s of Advertising

2020

Jan began her career as a freelance designer at the age of 16 at a small scale Indian Ethnic Company. She later took up a course in Fashion & Textile for her graduate program. And worked for over two decades in fashion, sourcing and merchandising for a top apparel international brands. While April did her masters in advertising, moved to Australia in 2012 and did her successful run as an advertising and marketing professional for 12 years. She won accolades for badminton, traveled around and learnt the art of marketing. Until she left her hefty paycheck job to come back to India and pursue her dream of starting a label with Jan.

Jan & April is a poetic amalgamation of Indian handlooms, textile, modern silhouettes and city vibes. Started during the peak of the pandemic, when the unemployment wave hit the country, Jan & April decided to take shape and help workers with the needful. The label soon created more earning opportunities for people from low-income groups by providing skill training to under-skilled women and making them self-dependent. Being an ethical fashion brand, Jan & April bridges the gap between traditional Indian craftsmanship, city vibes and modern silhouettes. The brand takes extra efforts in being a conscious brand by trying to have a “zero waste” model. So far they haven’t dumped any waste material and created a section “Bags & Accessories – The Upcycle Project” by using waste material. “A Little Dream” is their first collection and it actually reflects J & A in every sense of it. The idea behind the collection was to create timeless pieces that are practical, comfortable and trendy enough to make heads turn.

"A Little Dream" inspired by Varanasi

Sonam Kapoor and Princess Diana