Afshan & Farida
Sole Stories is the brainchild of mother-daughter duo Farida & Afshan Virani. While Afshan takes pleasure in the design process of the label, Farida looks after the business aspect. Afshan’s journey as a shoe designer began way before the label was founded in 2018, as she believed that she needed to follow her true calling which happened to be designing shoes for a living. When she’s not designing shoes though, one can find her in a new country chasing sunsets or attending one concert after another. A major water baby, Afshan’s love for scuba diving knows no bounds. “I truly believe life is not meant to be lived in one place, fragile and shyly close to your comfort zone with only a handful of experiences to show for!” - Afshan muses.
