Label Earthen by Priti Shekhar | Biography | Label

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Priti Shekhar

A Fashion Design graduate from Pearl Academy in New Delhi, Priti also holds a diploma in Luxury and Lifestyle business from IIM Ahmedabad. She has over thirteen years of experience in the fashion industry. She has worked with Westside, L'affaire, Shantanu & Nikhil and Pallavi Puri.

Priti Shekhar Image Gallery

Birthplace

Purnia, Bihar

Birthdate

13th November 1985

Educational Qualification

B.A. Fashion Design

Founding date/year of the brand

2019

The beginning…

Priti launched Label Earthen in the Spring/Summer of 2019, but her journey in the fashion industry was kicked off with her campus selection by retail store L'affaire, New Delhi.

Label Earthen

Raw and coarse, yet warm and gentle; this is what Label Earthen is all about. The color of the collections, the texture, intricate hand embroidered patterns and motifs are all a play of nature. The minimalist design sensibility, clean cuts, straight silhouettes, etc. are an ode to the old world. A world where entertainment was restricted to Doordarshan, books were exciting, afternoons dreamy, families were united, and society was warm. Everything from that world is an inspiration to the label. Label Earthen makes a conscious effort to recreate that image through timeless silhouettes that can be a part of modern womens’ everyday life

Highlighted Collections

Bazaar - Inspired by everything which an Indian haat bazaar consists of, from earthen pitchers, bamboo baskets to vivid colours of fruits and vegetables.